got this response from Sky.
Thank you for your email and feedback which will be passed to our Sports
Programming Department.
At the end of the day we allocate programming dollars in the exact ratio to
viewership. If we drop any product it is only because of the fact that the cost
is greater than the viewership and/or sponsorship we receive.
At Sky TV we really believe is important is that New Zealand football fans are
pretty well served by SKY. Some examples of this; we showed the Beckham game on
Prime, the Under 17�s Women�s World Cup, all the A League games, All Whites
games both here and overseas whenever we can, plus this month we are covering
four games from the FIFA Club World Cup, including the Waitakere United game
where they lost 2:1 to Adelaide.
Even without the Premier League, the FIFA Football World Cup SA 2010 and the
FIFA Confederations Cup SA 2009, every game of Euro 2008, this is far more than
any other network in New Zealand.