Catch one of Brockie's shots in the stands win a $100k
They could do that with a Vinnie Lia shot!
Crowds - The thread of Australian whining
Domey is of the opinion that extra marketing does very little to increase crowds, and I tend to agree with him. The standard level of marketing tells everyone that could possibly care when the games are on (back page of the Dom Post all week before a game is as perfectly targeted as you cold possibly get).
We need to find a way to convince people who already know about that games to come along. Getting them to one game however we can and showing them how sexy and entertaining the football actually is now, and keep them coming back for that.
Call me a pedantic Wgtn git, but when we got good crowds in the last part of the 2009/10 season (inc the two home finals), we weren't playing this "attractive, sexy total taka football" that seems to be the mantra these days.
Winning is everything it seems to me.
Further than that, its all about big games.
But that'll happen regardless.
What we need to do is try to convince people to come during the periods in the regular season where there isn't anything immediately to play for. To do that you need to increase your core base, that 6-7k that turn up every week. You can help that by having games every 2 weeks, not every 3-7 weeks.
I also wonder how we'd do with a "mid-season pass" to capture some of the bandwagoners for every game toward the end of the season. It'd do poorly in years that the team is doing poorly, but thats no surprise. The only problem is that it may cause people to just wait for the midseason pass, and will therefore mean less full season members, But the fact that we already have the nix six pass means this isn't such an issue.
What we need to do is try to convince people to come during the periods in the regular season where there isn't anything immediately to play for. To do that you need to increase your core base, that 6-7k that turn up every week. You can help that by having games every 2 weeks, not every 3-7 weeks.
That is exactly what needs to happen. Sorry but whilst travelling to games around the country might be fun, they do tend to keep local fans or prospective fans alienated and they start to wonder why bother. The club really need to think about this and abandon the "spreading the word". Everyone in NZ knows about the Nix, no need to carry on but it is time to concentrate on the locals.
What we need to do is try to convince people to come during the periods in the regular season where there isn't anything immediately to play for. To do that you need to increase your core base, that 6-7k that turn up every week. You can help that by having games every 2 weeks, not every 3-7 weeks.
next year we lose the stadium for 8 or 9 weeks because of the Cricket World Cup.
You think that would be the smart time to take your games around the country and play away. Hopefully the club are that smart.
agree totally, wghilst the travellking circus works to spread the brand around the country it does nothing to help with increasing the local fan base - which is what any club lives and dies by - this season was hurt big time by the 7 week gap between game one and the next home game, in addition to the fact we weren't winning. Now we are on a streak and what happens we go to Auckland! Ok, so the club can't do anything about onfield performances but they can control when we take game away from home. And whilst Domey may think that extra marketing doesn't rbing in the extra people I still beleive that there needs to be more of an effort in raising awareness in Wellington - especially now that we are playing good footy and winning.
I think they have learnt from that this year.
You think that would be the smart time to take your games around the country and play away. Hopefully the club are that smart.
Yup. But Eden Park is out of as well. But of chat with Domey on this in the poddy this week. Be up later tonight.
Crowd for each game by how far through the season
A pedantic and painful request:
Would it be possible to use a different colour for the home/away matches in Dorkland, ChCh, Dunners, Smigglesville and Palmy? Would be interesting to see the spread in both timing and crowd numbers (I suspect no real trend but possibly a slightly higher than average Wgtn crowd number).
So here is the 2009-10 data that could be added to 2B's graph above (taken from wiki):
| Round | % Season | Attendance | Prior Position | Result | Post Position |
| 2 | 7 | 10,024 | 6 | 2-1 | 5 |
| 5 | 19 | 7,523 | 7 | 1-1 | 7 |
| 7 | 26 | 9,713 | 8 | 1-1 | 9 |
| 8 | 30 | 6,769 | 9 | 0-0 | 8 |
| 11 | 41 | 6,571 | 8 | 6-0 | 8 |
| 13 | 48 | 4,100 | 7 | 3-0 | 6 |
| 14 | 52 | 6,930 | 6 | 1-1 | 6 |
| 17 | 63 | 8,206 | 6 | 1-1 | 7 |
| 18 | 67 | 6,459 | 7 | 0-1 | 7 |
| 21 | 78 | 8,927 | 8 | 3-1 | 7 |
| 22 | 81 | 7,727 | 7 | 3-0 | 5 |
| 25 | 93 | 19,279 | 6 | 1-0 | 5 |
| 27 | 100 | 14,327 | 4 | 3-0 | 4 |
| SF1 | - | 24,267 | |||
| SF2 | - | 32,792 |
Prior Position = position on the table prior to the round
Post Position - position on the table at the end of the round
Round 18 was ring of dirt, round 25 was ChCh
I think we should be able to come close to these numbers at the end, starting with a good win this Sunday (hopefully and anti-jinx rider in place).
Assuming that pattern holds, you'd think it would be best to hold the away games in the middle of the season.
I think that would be the best approach (make use of novelty one-off factor in a historically low patch in Wgtn).
Plus if they were around the summer holidays for schools it would enable wgtn families to contemplate a trip to one or more of them.
#novestedinteresthere
What we need to do is try to convince people to come during the periods in the regular season where there isn't anything immediately to play for. To do that you need to increase your core base, that 6-7k that turn up every week. You can help that by having games every 2 weeks, not every 3-7 weeks.
next year we lose the stadium for 8 or 9 weeks because of the Cricket World Cup.
We had better get to building that new stadium then!
This Sunday will be the first home game since we beat Melbourne Victory 5-0 on Jan 18 - that's four fucking weeks ago!
I also wonder how we'd do with a "mid-season pass" to capture some of the bandwagoners for every game toward the end of the season. It'd do poorly in years that the team is doing poorly, but thats no surprise. The only problem is that it may cause people to just wait for the midseason pass, and will therefore mean less full season members, But the fact that we already have the nix six pass means this isn't such an issue.
The club I support in Thailand did that in my last season there (2011); I'd been to quite a few games, (plus other clubs around Bangkok) and finally succumbed to peer pressure, as season-ticket holding mates pointed out I'd been to as many games as them. Half-season pass came with shirt & scarf. Was a fair of demand too, as I had to wait over a month for the extras.
As pointed out, this would work best in a successful season, or if Nix got on a roll around the time these tickets went out
This Sunday will be the first home game since we beat Melbourne Victory 5-0 on Jan 18 - that's four fucking weeks ago!
Thus negating any crowd momentum we get from results. Plus the now annual slagging off Wellington gets about how we don't support the team after Auckland gets a half decent crowd to a one off game.
Yep and the regular Gareth speach rattling the sabre about taking the club to Auckland.
You think that would be the smart time to take your games around the country and play away. Hopefully the club are that smart.
Yup. But Eden Park is out of as well. But of chat with Domey on this in the poddy this week. Be up later tonight.
Hadn't really thought about the full impact of this until listening to the podcast last night.
It really sucks. Even if the club wanted to heed some lessons from this season they can't.
Next season is the second to last season of the current Welnix license as well, hardly the best platform for establishing the club's ongoing viability.
Podcast spoiler alert - on the upside Domey said on the pod that the Eden Park game this season basically gets them back on budget (I think that's what he said). He was also very bullish about the club's future overall. Certainly gave no indication that the owners don't want to carry on (in some form or another - I suppose individuals might want to get out).
But they might be budgeting for a loss..... so may still be a way from profitability.
And then you get our club putting kids trials on Sunday Afternoon, making it difficult / Impossible for those parents and kids to get along.
whilst the homa away from home games give an income boost they really do hurt the momentum with the real home fans.....as pointed put due to two away games and a home away from home game it has been 4 weeks since the nix have played at home - thsi is just horrid if you are thenj expecting the home fans to come along because of the buzz in the city -- there is none. If westpac is out for 9 weeks during the a-league season then we are sunk - who the heck is going to buy a season pass for less than half a season?
So if Nix can convince FFA to be nice re the draw over the cricket world cup (Feb-March 2015):
Week 1: Oz
Week 2: Oz
Week 3: ChCh?
Week 4: Oz
Week 5: Oz
Week 6: Tron/RoD/NHS
Week 7: Oz
Week 8: Oz
Week 9: ChCh/Tron/RoD/NHS
I'm curious to know if Domey has read this thread. He's getting some honest feedback from the fans.
he read the forums.
Hi Domey! get back to proper work.
Any chance they could play a game at the Basin during the CWC?
There are only 4 games in wellington ( 20 feb, 1 march, 12 march, 21 march, all at "wellington regional stadium") for the cricket world cup. Is the venue is unavailable for the entire duration?
Apparently it is unavailable for the entire duration I think?
Can't play at the Basin. End of story.
But can at ring of dirt.
#batshitcrazy
Fair enough, why is that?
FFA stadium specs. lighting, seating etc.
Fair enough, why is that?
There are minimum ground requirements. one being lights.
There are only 4 games in wellington ( 20 feb, 1 march, 12 march, 21 march, all at "wellington regional stadium") for the cricket world cup. Is the venue is unavailable for the entire duration?
Yup entire tournament. Pretty standard practice to protect surface etc.
Call me a pedantic Wgtn git, but when we got good crowds in the last part of the 2009/10 season (inc the two home finals), we weren't playing this "attractive, sexy total taka football" that seems to be the mantra these days.
Winning is everything it seems to me.
This. I'd trade in everything we have right now if it meant winning 1-0 every week playing like total shit,100 shots off target all except 1 that bounces off the keepers hands and in off the post. You would get people turning up because all kiwis give a crap about is winning. Nobody cares about anyone, the Black Caps, Team New Zealand, etc until they start winning and then it's all on. All of a sudden it's on the front page of the Doom, 3 news are all over it, John Campbell's gobbling up Dean Barker's cock... Give the Breakers 2 seasons of finishing bottom of the league and they're fucked for all eternity.
Win and they will come.
Call me a pedantic Wgtn git, but when we got good crowds in the last part of the 2009/10 season (inc the two home finals), we weren't playing this "attractive, sexy total taka football" that seems to be the mantra these days.
Winning is everything it seems to me.
This. I'd trade in everything we have right now if it meant winning 1-0 every week playing like total shit,100 shots off target all except 1 that bounces off the keepers hands and in off the post. You would get people turning up because all kiwis give a crap about is winning. Nobody cares about anyone, the Black Caps, Team New Zealand, etc until they start winning and then it's all on. All of a sudden it's on the front page of the Doom, 3 news are all over it, John Campbell's gobbling up Dean Barker's cock... Give the Breakers 2 seasons of finishing bottom of the league and they're fucked for all eternity.
Win and they will come.
I do when we win.
I do even when we aren't.
I do even when we aren't.
Maybe you should stop coming then we might actually win something yeah?
Podcast spoiler alert - on the upside Domey said on the pod that the Eden Park game this season basically gets them back on budget
On behalf of the Auckland (Blue) Fever: you're welcome.