Phoenix staff
Clemengers have been useless for us! Only thing they've done is create that Phoenix Fan Zone section on Facebook which they haven't updated since Christmas.
Nah nana Nah Nah
THUNDER!
Nah nana Nah Nah
THUNDER!
Nah nana Nah Nah
THUNDER - STICKS!
Hope she knows how to use facebook and twitter. Notice she has quite a heavy association with rugby.
Hopefully she makes an appearance in the Zone on Easter Sunday. If she is going to market the experience, she needs to have experienced it herself. Learn the fan culture etc.
Can we just call her Thundersticks to save confusion?
She was at the Chiefs, let's call her Chainsaw.
Chainsaw is a cool nickname.
hopefully she can sell like this guy
Totally agree she should be at the next game in the heart of the Zone. Hopefully we will be leading the Tards after 80'.
What has ha[ppened to the Fitness Guru?
What has ha[ppened to the Fitness Guru?
Do you mean Russell our Media Manager?
Ed Baranoski?
Ed Baranoski?
Baranowski
wasn't he going to start during the next off-season?
Men are the minority now
Hearts still have the Hottest physio in the A League!
Men are the minority now
In fairness she was GM at the Pulse wasn't she? A franchise who didn't do anything for a couple of years and then through some canny recruitment have put themselves in a decent position. If she was part of that then I think we have ourselves a goodun.
What I think she needs to focus on is for the Phoenix to get its identity back as a (a) Wellington (b) Football (c) Club.
(a) We're a Wellington team based in Wellington. The majority of our fans are based here, our future is here, so focus on getting them back to the stadium. One off games in other cities are short term money making exercises - they're a necessary evil but they are not a panacea for falling crowds at home. Stop focussing all your attention on making those work, and start focussing properly on why Wellingtonians have stopped going.
(b) We're a football club. Focus on what makes watching football different to and better than watching rugby or netball and don't simply try use the same bland strategies. And give us back our unique identity - focus on getting football people back in love with the football club. Small things, refer to the stadium as the Ring of Fire in all Phoenix output, get a proper run out song that we use every week, whether that's johnny cash or Phoenix City we need to start our own traditions, use signings as marketing tools by getting them in the media talking about football in the off season, change the release dates for home and away strip so that we change one strip every year.
(c) We're a club. Not a brand, not a franchise, a club. Start listening to the fans and treat your members properly (and that means doing more than just setting up a facebook page). Get the connection back between fans and the club, and change the message from ownership that they are making changes for themselves - they need to start telling people that they are changing things because they want a great team for the fans and for the city of Wellington.
I agree with every point you just made, jd.
Didn't think I would ever say that...
yes, a good post jd
What I think she needs to focus on is for the Phoenix to get its identity back as a (a) Wellington (b) Football (c) Club.
(a) We're a Wellington team based in Wellington. The majority of our fans are based here, our future is here, so focus on getting them back to the stadium. One off games in other cities are short term money making exercises - they're a necessary evil but they are not a panacea for falling crowds at home. Stop focussing all your attention on making those work, and start focussing properly on why Wellingtonians have stopped going.
(b) We're a football club. Focus on what makes watching football different to and better than watching rugby or netball and don't simply try use the same bland strategies. And give us back our unique identity - focus on getting football people back in love with the football club. Small things, refer to the stadium as the Ring of Fire in all Phoenix output, get a proper run out song that we use every week, whether that's johnny cash or Phoenix City we need to start our own traditions, use signings as marketing tools by getting them in the media talking about football in the off season, change the release dates for home and away strip so that we change one strip every year.
(c) We're a club. Not a brand, not a franchise, a club. Start listening to the fans and treat your members properly (and that means doing more than just setting up a facebook page). Get the connection back between fans and the club, and change the message from ownership that they are making changes for themselves - they need to start telling people that they are changing things because they want a great team for the fans and for the city of Wellington.
<old forum clapping emoticon>
100% Agree JD.
In fairness she was GM at the Pulse wasn't she? A franchise who didn't do anything for a couple of years and then through some canny recruitment have put themselves in a decent position. If she was part of that then I think we have ourselves a goodun.
Good point.
I agree with every point you just made, jd.
Didn't think I would ever say that...
Except that Phoenix City should clearly be the run out song, not Ring of Fire (which may be played prior to Phoenix City, that would be acceptable).
Apart from that I agree.
Bang on the nose JD
*clapping Emoticon*
I also agree completely, great post JD, I have also tried to cover most of that in my Fans end of season Survey.
Nah nana Nah Nah
THUNDER!
Nah nana Nah Nah
THUNDER!
Nah nana Nah Nah
THUNDER - THIGHS!
BOOM
Nah nana Nah Nah
THUNDER!
Nah nana Nah Nah
THUNDER!
Nah nana Nah Nah
THUNDER - THIGHS!
BOOM
ouch! brave man
http://www.wellingtonphoenix.com/article/view-from-the-goal-mouth/9wpdrl96crxc1ev3lyi440pcd
The name Lee Spence won't ring a bell for the majority of Phoenix fans but the strength and conditioning trainer is the man entrusted with preparing the Wellington players for the physical demands of the A-league.
What I think she needs to focus on is for the Phoenix to get its identity back as a (a) Wellington (b) Football (c) Club.
(a) We're a Wellington team based in Wellington. The majority of our fans are based here, our future is here, so focus on getting them back to the stadium. One off games in other cities are short term money making exercises - they're a necessary evil but they are not a panacea for falling crowds at home. Stop focussing all your attention on making those work, and start focussing properly on why Wellingtonians have stopped going.
(b) We're a football club. Focus on what makes watching football different to and better than watching rugby or netball and don't simply try use the same bland strategies. And give us back our unique identity - focus on getting football people back in love with the football club. Small things, refer to the stadium as the Ring of Fire in all Phoenix output, get a proper run out song that we use every week, whether that's johnny cash or Phoenix City we need to start our own traditions, use signings as marketing tools by getting them in the media talking about football in the off season, change the release dates for home and away strip so that we change one strip every year.
(c) We're a club. Not a brand, not a franchise, a club. Start listening to the fans and treat your members properly (and that means doing more than just setting up a facebook page). Get the connection back between fans and the club, and change the message from ownership that they are making changes for themselves - they need to start telling people that they are changing things because they want a great team for the fans and for the city of Wellington.
I nominate this for the best post ever made in any thread on the yellow fever forums.
Bravo James Dean!
Be very proud of 5hat one JD. You have said eloquently what a lot of fans have been saying for a long time but not as well thought out.
What I think she needs to focus on is for the Phoenix to get its identity back as a (a) Wellington (b) Football (c) Club.
(a) We're a Wellington team based in Wellington. The majority of our fans are based here, our future is here, so focus on getting them back to the stadium. One off games in other cities are short term money making exercises - they're a necessary evil but they are not a panacea for falling crowds at home. Stop focussing all your attention on making those work, and start focussing properly on why Wellingtonians have stopped going.
(b) We're a football club. Focus on what makes watching football different to and better than watching rugby or netball and don't simply try use the same bland strategies. And give us back our unique identity - focus on getting football people back in love with the football club. Small things, refer to the stadium as the Ring of Fire in all Phoenix output, get a proper run out song that we use every week, whether that's johnny cash or Phoenix City we need to start our own traditions, use signings as marketing tools by getting them in the media talking about football in the off season, change the release dates for home and away strip so that we change one strip every year.
(c) We're a club. Not a brand, not a franchise, a club. Start listening to the fans and treat your members properly (and that means doing more than just setting up a facebook page). Get the connection back between fans and the club, and change the message from ownership that they are making changes for themselves - they need to start telling people that they are changing things because they want a great team for the fans and for the city of Wellington.
I nominate this for the best post ever made in any thread on the yellow fever forums.
Bravo James Dean!
Can someone email this to someone important? Please!
What I think she needs to focus on is for the Phoenix to get its identity back as a (a) Wellington (b) Football (c) Club.
(a) We're a Wellington team based in Wellington. The majority of our fans are based here, our future is here, so focus on getting them back to the stadium. One off games in other cities are short term money making exercises - they're a necessary evil but they are not a panacea for falling crowds at home. Stop focussing all your attention on making those work, and start focussing properly on why Wellingtonians have stopped going.
(b) We're a football club. Focus on what makes watching football different to and better than watching rugby or netball and don't simply try use the same bland strategies. And give us back our unique identity - focus on getting football people back in love with the football club. Small things, refer to the stadium as the Ring of Fire in all Phoenix output, get a proper run out song that we use every week, whether that's johnny cash or Phoenix City we need to start our own traditions, use signings as marketing tools by getting them in the media talking about football in the off season, change the release dates for home and away strip so that we change one strip every year.
(c) We're a club. Not a brand, not a franchise, a club. Start listening to the fans and treat your members properly (and that means doing more than just setting up a facebook page). Get the connection back between fans and the club, and change the message from ownership that they are making changes for themselves - they need to start telling people that they are changing things because they want a great team for the fans and for the city of Wellington.
I nominate this for the best post ever made in any thread on the yellow fever forums.
Bravo James Dean!
Can someone email this to someone important? Please!
Except we aren't a club we are a franchise, as far as I know the FC at the end of Wellington Phoenix FC stands for nothing.
What I think she needs to focus on is for the Phoenix to get its identity back as a (a) Wellington (b) Football (c) Club.
(a) We're a Wellington team based in Wellington. The majority of our fans are based here, our future is here, so focus on getting them back to the stadium. One off games in other cities are short term money making exercises - they're a necessary evil but they are not a panacea for falling crowds at home. Stop focussing all your attention on making those work, and start focussing properly on why Wellingtonians have stopped going.
(b) We're a football club. Focus on what makes watching football different to and better than watching rugby or netball and don't simply try use the same bland strategies. And give us back our unique identity - focus on getting football people back in love with the football club. Small things, refer to the stadium as the Ring of Fire in all Phoenix output, get a proper run out song that we use every week, whether that's johnny cash or Phoenix City we need to start our own traditions, use signings as marketing tools by getting them in the media talking about football in the off season, change the release dates for home and away strip so that we change one strip every year.
(c) We're a club. Not a brand, not a franchise, a club. Start listening to the fans and treat your members properly (and that means doing more than just setting up a facebook page). Get the connection back between fans and the club, and change the message from ownership that they are making changes for themselves - they need to start telling people that they are changing things because they want a great team for the fans and for the city of Wellington.
I nominate this for the best post ever made in any thread on the yellow fever forums.
Bravo James Dean!
Can someone email this to someone important? Please!
Except we aren't a club we are a franchise, as far as I know the FC at the end of Wellington Phoenix FC stands for nothing.
Interestingly that I wrote this comment a long time ago and all of it is still valid!
The point about being a club is there are a load of people who pretty much every day of the year care about what is happening at WPFC - there aren't many sports which have that connection. So use that connection to make those people feel like they are part of the club (whether it is a franchise or not I think the point still stands).
The next apprentice, Thomas Ben, announced his resignation today to start his own business (hopefully not property development). He's done an amazing job on the commercial front. ATM, the Phoenix have the highest dollars from sponsorship in their history.
dislike :(
Yeah bloody shame. Nicest guy.
Oh noes. Thomas Ben is fantastic.
Yeah for a dude with two first names he's a top fella. Wonder what his business will be...
What I think she needs to focus on is for the Phoenix to get its identity back as a (a) Wellington (b) Football (c) Club.
(a) We're a Wellington team based in Wellington. The majority of our fans are based here, our future is here, so focus on getting them back to the stadium. One off games in other cities are short term money making exercises - they're a necessary evil but they are not a panacea for falling crowds at home. Stop focussing all your attention on making those work, and start focussing properly on why Wellingtonians have stopped going.
(b) We're a football club. Focus on what makes watching football different to and better than watching rugby or netball and don't simply try use the same bland strategies. And give us back our unique identity - focus on getting football people back in love with the football club. Small things, refer to the stadium as the Ring of Fire in all Phoenix output, get a proper run out song that we use every week, whether that's johnny cash or Phoenix City we need to start our own traditions, use signings as marketing tools by getting them in the media talking about football in the off season, change the release dates for home and away strip so that we change one strip every year.
(c) We're a club. Not a brand, not a franchise, a club. Start listening to the fans and treat your members properly (and that means doing more than just setting up a facebook page). Get the connection back between fans and the club, and change the message from ownership that they are making changes for themselves - they need to start telling people that they are changing things because they want a great team for the fans and for the city of Wellington.
I nominate this for the best post ever made in any thread on the yellow fever forums.
Bravo James Dean!
Can someone email this to someone important? Please!
Except we aren't a club we are a franchise, as far as I know the FC at the end of Wellington Phoenix FC stands for nothing.
While I mostly still agree with this observation, I think recently this has been changing in the right direction towards us being a club.
Things that have been happening that make me feel this way:
- The WeeNix playing in the ASB Premiership.
- Season ticket holders getting getting free access to WeeNIx home games, but NOT TeeDubs home games - strengthens the club's identity.
- The WeeNix wearing the club's colours in the ASB Premiership - strengthens the clubs identity.
- The Academy union with Wellington United for the witner league.
- The improved away crowds, and club's efforts to recognise, support and engage with away fans supporters groups.
Had anyone invited Thomas into the Fever Zone for the games after he has left the Nix? Would be awesome. Top bloke and bloody awesome at his job too.
Surely TVNZ could approach Gareth about filming The Apprentice 2 rather than us having to advertise it on Seek? #Shambles