So why/how should we expect an NZ only chain to shell out the price of 24 million potential viewers when they'll only reach 4?.
There are plenty of NZ owned and based companies who make a majority of their profits from their Online store and national and International sales.
If and NZ company wants to pay for the Sponsorship deal there is nothing wrong with that. Its the same thing for internationally recognized companies.
I never said it CANT/ SHOULDN'T be an International company.
My main point it that it doesn't have to be.
On another topic, For me, the sponsors that work the best are sports or energy drink and food companies.
Red Bull is a great company for their marketing because...
1. It has its ties to heaps of sports and events, and
2. It is a product available to practically everyone.
Having a sponsor that can be utilized by everyone is better because it can appeal to a larger group of people.
If we had a sponsor that can be seen and put to use by everyone it would be great.
Things like Centrebet, Bing Lee, QBE Insurance do not appeal to a huge market.
So for me.. Banks and Insurance companies are out really. (My opinion)
To me, Sony was a very good sponsor in the way of making the shirts looking sexy and the prizes and stuff they gave away.
But it didnt really appeal to everyone.
I have never heard of a 15+ kid in the Market for a HI Fi sound system or a 42" flat screen TV.Stefan2009-03-08 18:09:55