Yellow Fever is different things in different people's eyes. To some it is everyone that is registered on this site [and in some cases those that follow it without posting], to others, its just the group that stand in the zone at Wespac or wherever the home stadium is that week. Undeniably, the elite [and I use that term tongue in cheek] are the most visible of YF and quite honestly those that do the most work to enhance the Phoenix supporter experience. They fill those roles with a passion that can't be denied and [even though I get pissed off with some of their attitudes] they deserve our thanks and gratitude. That shouldn't stop us from saying when we thing they have done something wrong [like the Martin Out banner] or they haven't jumped onto our own particular bandwagons [like LG's protest] though.
I am not an avid listener to the podcast but when I do listen, I enjoy them [both the old and the new version]. The 2 'elite' people I dislike the most from their writing in the forum - I actually enjoy listening to on the pod. The pod and the activities in the zone enhance my enjoyment of the Nix supporter experience and I want them to stay.
Hatter is an extremely disgruntled former elite member and what he is experiencing is not an uncommon phenomena. He probably mirrors a lot of older supporters to a degree and this is the conundrum that the Nix have to juggle to remain relevant. They need to attract new supporters and not alienate the old ones. I don't think they've quite got that balance right.
To bring this back around to the thread topic, the Nix organisation need to really address the supporter issue. I'm not certain that they have a suitably wide strategy for this. We have seen a rebranding and reconnection with Wellington but then they easily bugger off to Auckland at the 11th hour, a connection with Iwi, but what are we seeing as the outcomes of this? New beer and food options at the stadium, yet the crowds aren't increasing [can you still get a pie and chips?], some whizz-bang communication expert but they can't even let supporters know that they are playing a game elsewhere until a week after we read about it in the media - the list is probably bigger.
I've worked for a couple of dynamic organisation in my time [and a couple of duds] and what sets them apart from each other is their total focus on what the customers wants [and in many cases knowing that before the customer even knows] and on top of that the striving for excellence to make that all happen. I accept that the team on the pitch can't always perform to our expectations but there are far too many examples of this club, not being very good at what it does. That's why I have this little theory about them holding on until confirmation they are in the A League for good, I just can't believe that some of our Country's finest business brains are so bad at running a football club.