News Discussion and Football Blogging

Nix TV Coverage - Angst and Props

176 replies · 13,490 views
over 16 years ago · edited over 13 years ago

Ratings are one of the key elements to any broadcast medium. how many people you're program reaches dictates the value of advertising on your medium, or the appeal to new subscribers. Demographics also comes into it. YF got money from Nike & Puma for their adverts on this site when the traffic supported it. If the nix do better, this site will do better and draw more interest from advertisers.

Take a A-League match between Newcastle & Perth. how many people (outside of supporters on this site) would want to watch it? How many people could a advertiser get their message to, and who would that message reach?
Would Woman"s Day magazine or Tampax, want to advertise their product during the halftime show? Even masculine products and Football specific products couldnt justify the expense when it reachs so few people?
The target market keeps shrinking to point where it isn't cost effective for anyone to sponsor or advertise during non Phoenix A-League matches.
 
You could argue that people are quitting their sky subscriptions due to not getting the coverage, but in all honesty do you have any idea how many people would have to disconnect for that reason alone (during a recession when 1000's are disconnecting already for financial reasons) to make it cost effective to show sponsored, non advertising funded matches and rely on a  subscription supported financial model only?
 
Qualification for the next WC and that is the golden ticket for football in this country at the moment. Anything else is based on a very slow growth pattern, and will just require a lot of patience for the support to build.
UberGunner2009-08-26 15:27:15
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over 16 years ago · edited over 13 years ago
UberGunner wrote:

Ratings are one of the key elements to any broadcast medium. how many people you're program reaches dictates the value of advertising on your medium, or the appeal to new subscribers. Demographics also comes into it. YF got money from Nike & Puma for their adverts on this site when the traffic supported it. If the nix do better, this site will do better and draw more interest from advertisers.

Take a A-League match between Newcastle & Perth. how many people (outside of supporters on this site) would want to watch it? How many people could a advertiser get their message to, and who would that message reach?
Would Woman"s Day magazine or Tampax, want to advertise their product during the halftime show? Even masculine products and Football specific products couldnt justify the expense when it reachs so few people?
The target market keeps shrinking to point where it isn't cost effective for anyone to sponsor or advertise during non Phoenix A-League matches.
 
You could argue that people are quitting their sky subscriptions due to not getting the coverage, but in all honesty do you have any idea how many people would have to disconnect for that reason alone (during a recession when 1000's are disconnecting already for financial reasons) to make it cost effective to show sponsored, non advertising funded matches and rely on a  subscription supported financial model only?
 
Qualification for the next WC and that is the golden ticket for football in this country at the moment. Anything else is based on a very slow growth pattern, and will just require a lot of patience for the support to build.
 
 
Why do you insist on choosing what would probably be the lowest rating non-Phoenix game for your example?
 
Why not say Gold Coast v Melbourne or something like that? Smeltz v Moss - there's a marketing hook in New Zealand straight away and that took me 1 second to come up with!
 
They seem to still get advertisers when they are showing every other sport out there including those that are far more marginal than football, so why is football any different??

http://www.youtube.com/watch?v=qe_B5CzbTJo - Caceres winning penalty v Perth - footage from the Fever Zone

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over 16 years ago · edited over 13 years ago
Gourdietv3 wrote:

I'm not arguing with the fact a lot of people PLAY football in this country, but that doesn't mean they support it and watch it.

Based on your theory, Phoenix and All Whites games would regularly sell out, and A-League matches would be some of the highest rating programmes on Sky. The fact is, they don't.
 
I would suggest there's a lot of people in New Zealand who couldn't tell you the names of more than 2 or 3 teams playing in the A-League. That's unlikely to change until the Phoenix start winning REGULARLY, and they receive more mainstream media coverage.
 
The battle continues ...
 
 
 
 
So as has been commented by others, the media is then setting up a self-perpetuating cycle by not giving much coverage then people don't have much awareness (hence don't know more than 2-3 teams in the A-League).  So justification to not give more coverage.
 
BUT I would be very surprised if most people who play a sport don't watch it or wouldn't watch it if it was on in the first place.
 
So GeordieTV3 I beg to differ.
 
However I do agree with your last sentence and the other comments that follow re results orientated (= fair weather) "supporters".  1982 AWs is a prime example.  In the early days of the Super 12 Wgtn Hurricanes was the only franchise that defied this pattern - seemed to enjoy a good supporter base despite never achieving much.  However i'm not sure that is the case these days.
 
Oh well, I expect we'll see a surge in B'ball coverage and supporters now that the Tall Blacks have trounced the Boomers.
 

"Phoenix till they lose"

Posting 97% bollox, 8% lies and 3.658% genuine opinion. 

Genuine opinion: FTFFA

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over 16 years ago · edited over 13 years ago
UberGunner wrote:

Qualification for the next WC and that is the golden ticket for football in this country at the moment. Anything else is based on a very slow growth pattern, and will just require a lot of patience for the support to build.

 
I must be taking my "reasonable" pills.  Totally agree with this UG.
 
 

"Phoenix till they lose"

Posting 97% bollox, 8% lies and 3.658% genuine opinion. 

Genuine opinion: FTFFA

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over 16 years ago · edited over 13 years ago
Junior82 wrote:
UberGunner wrote:

Qualification for the next WC and that is the golden ticket for football in this country at the moment. Anything else is based on a very slow growth pattern, and will just require a lot of patience for the support to build.

 
I must be taking my "reasonable" pills.  Totally agree with this UG.
 
 
 
As I have mentioned though - there are All Whites playing for other A-League teams - seeing them play is all relevant to the WC qualification!

http://www.youtube.com/watch?v=qe_B5CzbTJo - Caceres winning penalty v Perth - footage from the Fever Zone

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over 16 years ago · edited over 13 years ago
Junior82 wrote:
Oh well, I expect we'll see a surge in B'ball coverage and supporters now that the Tall Blacks have trounced the Boomers.


Much like 2001 and the following World Cup cycle.

How's my driving? - Whine here

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over 16 years ago · edited over 13 years ago
Steve-O wrote:
 
Why do you insist on choosing what would probably be the lowest rating non-Phoenix game for your example?
 
Why not say Gold Coast v Melbourne or something like that? Smeltz v Moss - there's a marketing hook in New Zealand straight away and that took me 1 second to come up with!
 
They seem to still get advertisers when they are showing every other sport out there including those that are far more marginal than football, so why is football any different??
Because if Sky bought the "full live package" they would have still have this turd to sell to advertisers even if the Melb vs GCU turned out be a gem
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over 16 years ago · edited over 13 years ago
UberGunner wrote:
Steve-O wrote:
 
Why do you insist on choosing what would probably be the lowest rating non-Phoenix game for your example?
 
Why not say Gold Coast v Melbourne or something like that? Smeltz v Moss - there's a marketing hook in New Zealand straight away and that took me 1 second to come up with!
 
They seem to still get advertisers when they are showing every other sport out there including those that are far more marginal than football, so why is football any different??
Because if Sky bought the "full live package" they would have still have this turd to sell to advertisers even if the Melb vs GCU turned out be a gem
 
what's the beer equivalent for that then?

Founder

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over 16 years ago · edited over 13 years ago
SKY have the full live package, they have the exact same deal they had last year just like then they are not contractually obliged to show all of it.


Hard News2009-08-26 17:19:40

How's my driving? - Whine here

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over 16 years ago · edited over 13 years ago
Feverish wrote:
UberGunner wrote:
Steve-O wrote:
 
Why do you insist on choosing what would probably be the lowest rating non-Phoenix game for your example?
 
Why not say Gold Coast v Melbourne or something like that? Smeltz v Moss - there's a marketing hook in New Zealand straight away and that took me 1 second to come up with!
 
They seem to still get advertisers when they are showing every other sport out there including those that are far more marginal than football, so why is football any different??
Because if Sky bought the "full live package" they would have still have this turd to sell to advertisers even if the Melb vs GCU turned out be a gem
 
what's the beer equivalent for that then?
Lion Brown
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over 16 years ago · edited over 13 years ago
UberGunner wrote:
Steve-O wrote:
 
Why do you insist on choosing what would probably be the lowest rating non-Phoenix game for your example?
 
Why not say Gold Coast v Melbourne or something like that? Smeltz v Moss - there's a marketing hook in New Zealand straight away and that took me 1 second to come up with!
 
They seem to still get advertisers when they are showing every other sport out there including those that are far more marginal than football, so why is football any different??
Because if Sky bought the "full live package" they would have still have this turd to sell to advertisers even if the Melb vs GCU turned out be a gem
 
See answer from Hard News.
 
I am not even advocating showing EVERY game - but I think those involving say Gold Coast, Melbourne, Brisbane, and Sydney at least should be shown, perhaps depending on who they are playing. Basically if Sky just showed what were considered to be the best 2 games of the week plus the Phoenix, I'd be reasonably happy. I've already stated 1 easy way these games could be marketed in New Zealand.

http://www.youtube.com/watch?v=qe_B5CzbTJo - Caceres winning penalty v Perth - footage from the Fever Zone

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over 16 years ago · edited over 13 years ago
Steve-O wrote:
UberGunner wrote:
Steve-O wrote:
 
Why do you insist on choosing what would probably be the lowest rating non-Phoenix game for your example?
 
Why not say Gold Coast v Melbourne or something like that? Smeltz v Moss - there's a marketing hook in New Zealand straight away and that took me 1 second to come up with!
 
They seem to still get advertisers when they are showing every other sport out there including those that are far more marginal than football, so why is football any different??
Because if Sky bought the "full live package" they would have still have this turd to sell to advertisers even if the Melb vs GCU turned out be a gem
 
See answer from Hard News.
 
I am not even advocating showing EVERY game - but I think those involving say Gold Coast, Melbourne, Brisbane, and Sydney at least should be shown, perhaps depending on who they are playing. Basically if Sky just showed what were considered to be the best 2 games of the week plus the Phoenix, I'd be reasonably happy. I've already stated 1 easy way these games could be marketed in New Zealand.

As it happened last season,once NRL and Air NZ Rugby finishes,the A-League starts to get really interesting. With the early potential shown by the Nix so far, we are going to want to see every game by mid round two, just to see if the outcomes improve the Nix's position on the table.

  Improving,,on the up, a work in progress from Italiano and the Nix. Bring on the bathroom bling in '24! COYN!

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over 16 years ago · edited over 13 years ago
Great piece on TV3 just now about Nix goalscorers
You know we belong together...

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over 16 years ago · edited over 13 years ago
yes that was a super effort from TV3
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over 16 years ago · edited over 13 years ago
Yep - lots of info and some good shots of the goals this season. 
 
Thanks Gourdie!
 
Also somewhat cynically and schadenfreudisch (spelling?) - now that the Log of Wood has gone south (yet again), the capital can concentrate on the real football!

"Phoenix till they lose"

Posting 97% bollox, 8% lies and 3.658% genuine opinion. 

Genuine opinion: FTFFA

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over 16 years ago · edited over 13 years ago
Good to see Newstalk ZB giving a brickbat to TVone this morning re their non coverage of the Nix in the News on Saturday.

Looks like even the media are noticing things now
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over 16 years ago · edited over 13 years ago
Anyone know if the TV3 thing is on their website? I missed it :(
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over 16 years ago · edited over 13 years ago
I managed to watch 4 a leauge games this weekend on sky tv. maybe their listening.....
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over 16 years ago · edited over 13 years ago
UberGunner, we had the same argument about 6 weeks ago when the issue of coverage was first debated, but the fact is that Sky is not an advertising funded model, it is a SUBSCRIPTION MODEL.  People pay their monthly subscription and that is the main income stream for the TV business (go and check the annual report).  To say that as a sport doesn't rate fantastically well with advertisiers then it shouldn't be covered isn't relevant to the way sky works.  Different people watch different things and in effect they cross - subsidise each other with their subscription.
 
I.e I watch NRL and A-league but not the NPC but I do watch Rugby Tests.  I subsidise those who watch NPC with my subscription.  Someone who only watches Rugby only subsidises me.  The more sport you watch the less subsidising you are doing.  Unless the package of A-League games is hideously expensive so as to make that "subsidising" not work then it makes sense to show the matches.  The fact that they have the rights to the matches and don't show them makes no sense.
 
Advertising is not the issue here.
 
Gourdie, you're right and you've done a great job f keeping football in the spotlight.  But there is a difference between news reporting and screening matches.  I understand why local football matches aren't screened but for instance who made the editorial decision to "report" that the England v Ukraine game wasn't going to be on TV in the UK - an issue that means absolutely nothing in NZ - instead of a preview or build up from the All Whites camp?
 
I'm not blaming you at all, I know these decisions aren't made by you and you've always done right by balancing local and overseas reporting of football.  But that's the kind of decision that is hard to understand and hard to take - especially when interest in the return leg is so massive!
james dean2009-10-20 21:49:24

Normo's coming home

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over 16 years ago · edited over 13 years ago
james dean wrote:
I.e I watch NRL and A-league but not the NPC but I do watch Rugby Tests.  I subsidise those who watch NPC with my subscription. 
 
Bring on the day when all sports are multu-broadcaster, pay per game, internet streamed.
 
No more subsidising.
The best feeds/ commentary teams and coverage will get more viewers.
 
All we need is some improvements to our broadband pings and we'll be there!
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over 16 years ago · edited over 13 years ago
No way, I get a great deal considering the amount of sport that I watch!

Normo's coming home

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over 16 years ago · edited over 13 years ago
james dean wrote:
No way, I get a great deal considering the amount of sport that I watch!
ahh, so I'm subsidizing you Mr Dean. ;)
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over 16 years ago · edited over 13 years ago
Just saw Tv One news   after cricket quite a long piece on Phoenix after historic win. Good coverage though the way it was captioned as bad for NZ football I thought one of our key guys was injured.
I'm sure Smeltzy will get over it.
Following that was a piece on the Liverpool v ManU clash at Anfield, then the Under 17's draw with Costa Rica and then the All Blacks arrived in Japan...(was that a first, beating the All Blacks?)

Nice to see football take a healthy slice of the One pie.
RedGed2009-10-26 19:11:27

  Improving,,on the up, a work in progress from Italiano and the Nix. Bring on the bathroom bling in '24! COYN!

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over 16 years ago · edited over 13 years ago
TV1 and TV3 both chatted to a few Nix players, but I'm pretty sure only TV1 showed the U17's draw.
You know we belong together...

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over 16 years ago · edited over 13 years ago
I missed prime news and the other 6 o'clock news bulletins but did catch TVNZ7's 8pm news and they did a brief story of the swineflu outbreak in the BB Rovers camp plus the end story was Ricki Herberts academy.   There sure are some talented young players around.
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over 16 years ago · edited over 13 years ago
Realise this is a TV thread, but a nod to radio live, who referred to "The Ring of Fire" in reports of the Gold Coast game, rather than that other name! 
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over 16 years ago · edited over 13 years ago
Dobbo referred to it as the Cake Tin tonight.   Tonights game was the 2nd story on Sports Tonight.  On Tv1's 10:30 bulletin it was the 1st story (and only story). 
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over 16 years ago · edited over 13 years ago
TV3 always call it the cake tin.

Never mind. At least they showed the goals.

"Phoenix till they lose"

Posting 97% bollox, 8% lies and 3.658% genuine opinion. 

Genuine opinion: FTFFA

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over 16 years ago · edited over 13 years ago
TV3's midday report yesterday mentioned our 3-0 win over the Adelaide Jets.

f**king amateur research.
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over 16 years ago · edited over 13 years ago
Do you ever hear them get the team wrong (and often!) in any other sport? Seriously...i cant ever say that i have.

Allegedly

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over 16 years ago · edited over 13 years ago
aitkenmike wrote:
Realise this is a TV thread, but a nod to radio live, who referred to "The Ring of Fire" in reports of the Gold Coast game, rather than that other name! 
 
great to see that
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over 16 years ago · edited over 13 years ago
DKP22 wrote:
TV3's midday report yesterday mentioned our 3-0 win over the Adelaide Jets.

f**king amateur research.
 
one step foward, one and a bit steps back from TV3 - disappointing
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over 16 years ago · edited over 13 years ago
tigers wrote:
aitkenmike wrote:
Realise this is a TV thread, but a nod to radio live, who referred to "The Ring of Fire" in reports of the Gold Coast game, rather than that other name!�



�
great to hear that


Fixed

"Phoenix till they lose"

Posting 97% bollox, 8% lies and 3.658% genuine opinion. 

Genuine opinion: FTFFA

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over 16 years ago · edited over 13 years ago
tigers wrote:
DKP22 wrote:
TV3's midday report yesterday mentioned our 3-0 win over the Adelaide Jets.f**king amateur research.



�
one step foward, one and a bit�steps back from TV3 - disappointing


Maybe we can claim 6 pts?

"Phoenix till they lose"

Posting 97% bollox, 8% lies and 3.658% genuine opinion. 

Genuine opinion: FTFFA

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over 16 years ago · edited over 13 years ago
as a slight aside, anyone know why Sky didn't pick up Fox Sports' post match shows?  Annoys me how it cuts straight out here after the game 
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over 16 years ago · edited over 13 years ago
allstarnz wrote:
as a slight aside, anyone know why Sky didn't pick up Fox Sports' post match shows?  Annoys me how it cuts straight out here after the game 
 
Save costs, apprantly more people watch NPC replays than A-league matchs, let alone post game shows. You can watch them online though. It is a pity.
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over 16 years ago · edited over 13 years ago
I also thought sky were going to offer a fox review show, not of highlights but disscussion, maybe i'm wrong though.
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about 16 years ago · edited over 13 years ago
5kux wrote:
allstarnz wrote:
as a slight aside, anyone know why Sky didn't pick up Fox Sports' post match shows?  Annoys me how it cuts straight out here after the game 
 
Save costs, apprantly more people watch NPC replays than A-league matchs, let alone post game shows. You can watch them online though. It is a pity.


There's a pre-match and post-match show on Fox, both 30 minutes.

If there's 2 games on, then the pre-match show lasts before the 1st match and the post-match shw starts after the second match.

Mainly consist of a few interviews and so on, do you really want to hear Ross Aloisi's opinion on things. he looks like a really short man standing up.
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about 16 years ago · edited over 13 years ago
The game tonight is on sh*tty SS3 again. Bah! Put the aussie cricket on SS3 and our game on SS2 in HD
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