Crowds and Marketing

Crowds and Marketing

Here's a chance for budding marketers to put your two cents worth in and perhaps give the marketing dept at the Phoenix some ideas on how to attract more people to the game this weekend (and the rest of the season). Royal2008-09-09 14:47:21

They could actually spnd some money on marketing like they did last year instead of the pittance they have put out there so far this year.

...oh, and make the weather good.

lol   didnt know the hard YF were afraid of getting wet.......

I don't think the Fever are the problem, or the other season ticket holders. It's the other 10k Hard News2008-09-09 14:57:03

Do they try kids free? seems old hat, but it works. The crowd for the rugby last week may have 15,000 but half were kids. Hope for a win and wait for the flow-on effectRoyal2008-09-09 14:58:07

true News..just trying to get a few people worked up enough to come to the RoF.......maybe the kids free thing might work for the Nix as well as it is for the rugby

How about this, every adult who presents a ticket from the Lions game gets a discounted ticket, maybe even at concession rates given to students and elderly. Try and expose the game to some who mainly go to watch the rugby.

Also can always focus on football related activities, organisation such as clubs, schools and especially at indoor football venues (include twighlight with that). It may be a little late now, but could offer tickets to clubs and schools to give as part of awards i.e. player of the season gets his little trophy and 1 or2 tix to a specified 'Nix game and also the same for teams that win their indoor league.

Not sure if this is already done, but have a weekly ring in - radio sport and especially ZM. Have competitions to win tickets on ZM and radio sport all the time and maybe even tickets to win on a TV show, the fiance is entering some competition every week on private practice that requires txting in an answer that is revealed during the show, must be the right show and not the football show on Sky, needs to be more mainstream than that.

Get Daniel visiting schools again. Could easily also have a competition run at schools to make an ad for the 'Nix either print or video, try and incorporate it into the curriculum. Yes that's right incorporate the 'Nix in the curriculum . With prizes again.

Basically lots of competitions, this increases peoples interaction and participation with 'Nix and the brand rather than lots of passive advertising.

We have to face the facts here I think, the Phoenix need to win to draw crowds! The money has been spent, they done well in pre-season, they had their build up season last year, and the media do a good job of pointing these things out... The results now need to come, then the crowds will.. man2biron2008-09-09 16:47:23

The idea of a discount for both games on a double header is a good one but I feel that there are too many egos and hangups between the 2 codes to let that happen...

Th school visits are great  again something rugby does very well....hell right now even a buy one get one free might work

Family is the key, mum's control the pennies and things are tight, advertise it as family time and push the family factor and you can make the big bucks, that and stop this Sundays crap!!

I've got about a billion ideas floating around, who should I email them to?

demolish 20,000 or so of the RoF's seating so we look like a huge crowd and don't have to keep thinking of cunning plans

I agree.
There is only so much that the marketing can do. At the end of the day - the team needs to perform and win in order to draw crowds. People are not gonna come support a team thats lying bottom of the table.

Seriously, kids free, works every time. 

The kids free thing worked so well for the lions they are doing it this weekend and against Tasman in the final home round robin game (which should also be a shield defence), why? Because it works.

just win and theyl come

free beer for adults, free thundersticks for kids.

free thunderbird wine for kids from the sticks.

no, wait...just win

good point- Sunday night suxes for a dad with a young family- Friday night is the best

I think the NIx would have very little say in it, all would be directed by Fox i imagine. They probably have a permier game each weekend which is given the prime spot and they work from there. Also would depend on where perth are playing to i think

The Sunday games definetly suck the big one and it's a shame to see them hurting the crowds so bad.

I'm pretty sure it won't be long before we see the 'family free for kids day' thing employed by the Phoenix, I'd say mid season at the latest. Needs to be done and it's obviously working for the Lions.

Last year's Sunday games and crowds were; Whitby boy2008-09-09 21:12:22

were they on at the same time though?, sorry , too lazy to search myself, from memory they were earlier

For starters, have a billboard outside the RoF advertising each Nix home game.  Thousands of motorists drive pass there.  For people not in the know don't know when the Nix game is on.  Sure, there's the Dompost & other small billboards, but to have a huge billboard outside the home ground is got to be a bonus.

not havng a home game on labour weekend when hundred of people travel up to naiper

Good analysis Whitby Boy. The simple answer is: win.

Why don't we advertise?

Don't have to spend lots. I'm thinking emailing stuff viraly, little youtube videos, using existing networks like facbook.... slapping up little posters.

Think how much publicity the faked ford balloon ad got, that Ecko still free ad got. Or even just things like Mentos and Coke, will it blend, videos of Zidane post world cup...

I don't know if you think this is achievable, but doing something.

there seems to be very little advertisign done, except on sky which ios really sky pushing their own coverage, there doesn't seem to be a lot of game markerting, the occasional bus stop big, but no really hype building or anything like a 'canes or lions game - this needs to change.

Millwall had kid free and that seemed to work, another great way of getting the yoof interested is for the club to invite schools and maybe give all attending a promotional item of use, like a scarf or hat, then the brand becomes a walking advert.

ryos4phoenix2008-09-10 11:24:59

We got 10,500 to the Roar game on Aug 17 with a 5.00pm kick-off - historically that is about average for a Sunday.

Did you watch the game 2 weeks ago Whitby boy?

No disrespect but your dreaming.

If we play well and win this weekend then it would be realistic.

That game against Roar was the first of the season and one would hope for an above average attendance for the first game. And the times/weather have a big impact on crowds. The Mariners game on Oct 21 was a beautiful sunny, clear day. Could easily see the S. Island. The game, must have been on in the early arvo as I remember sitting in the sun all game. El**ch scored a cracker and we conceded THAT goal on full time.

Better weather/times would help crowd figures