I too thought there wasn't really that much in the shop, but there wasn't last year either really.
Ideas for new stuff (can be corrected if item already exists!) -
Phoenix calendars - launched with a player signing session as well. Always a good xmas present for the kids!
Different styles of scarves - I think there is only one kind of scarf just now? It's decent, but some different ones would add more variety. Plain yellow and black with just an embroidered badge at one end would be good I think.
Little metal badges with club crest on etc - a lot of people collect these things back in the UK and put them on scarves, hats etc
Phoenix toasters / kettles! - I'd be tempted if they looked decent!
Other than the above, just maybe a bit more variety with official t-shirts / tops etc and maybe a review on the pricing - I like that grey hoody they have, but not enough to pay $110 for it.
An untapped market that begs for attention, also include A3 sized player posters, Pencil cases, stickers (of individual players and or the club Logo) Coffe mugs of various sorts, towels, more variety of either yellow or black pillow cases and or duvets. Beer tankards and wine glasses. Those fake tattoos/face paint. wrapping paper, a selection of birthday cards.
Proud to have attended the first 175 Consecutive "Home" Wellington Phoenix "A League" Games !!
The Ruf, The Ruf, The Ruf is on Fire!!