Tim Brown blames NZF, damn right
"If you're the FFA and you see this outlier club which plays in a
different Confederation, with small crouds, which gives you bugger-all
money for TV rights - and they're trying to grow the league the best way
that they can....
whether it's a negotiation ploy or whether it's something
they genuinely feel, objectively speaking, I don't think it's something
we can criticise them over," Brown said.
Brown, who was one of
the most likeable, intelligent All Whites of recent years and now lives
in San Francisco where he is the founder of a footwear start-up company,
then turned his attention to a familiar if slightly unexpected
scapegoat.
"For me, there's only one bad guy in all this, and that's New Zealand Football."
Completely disagree with this. NZF could maybe do a bit more, but he's just spouting the same FFA bull
shark about our crouds and TV revenue which has been disproven time and again. We don't have the lowest crouds in the league, and our TV revenue includes 1/10th of the total Fox revenue because Fox paid that money for a 10team league including the Nix. And why do they need to get rid of a club to grow the game anyway?
Let's think about this from Fox's perspective.
They pay 40m for a 10 team league. Their goal is to increase subscribers. If you assume that the FFA can replace the Phoenix with another Australian team what is more likely for them to increase subscribers and therefore be willing to pay more for the rights - a NZ team or another Australian team? The idea that the Phoenix are one of 10 teams therefore they bring in 1/10th of the revenue doesn't stand up to any scrutiny.
That's Fox's perspective.
If you're the FFA, what you want is overall increased revenue generated by overall interest in the league. Part of that is NZ TV deal (fairly small change, apparently less than $1mn per season including value ascribed to production). Other is overall league sponsorship and attention, NZ can be a positive story in that (an additional 4.5mn eyeballs) but that only means something if the NZ club actually has people watching and attending.
It's not that difficult and nor is it that ridiculous to look at this from the FFA's bottom line and say an Australian club may have the potential for overall more income than a NZ one (given that it's been 10 years and the A-League hasn't really taken off in NZ).
There are lots of other arguments why we should stay in the league but if it comes down to dollars and cents only (and that is an important caveat), and a new Australian team can be set up to replace us, it's not that difficult to understand what is being proposed here and why for the FFA, the "metrics" are important.
You could equally say it's short sighted to replace a club and cut off the potential 4.5mn A-League fans but if they don't think they are getting much out of NZ this is why they are willing to make that decision.