The 2010/11 Season Membership Thread

Just an update on where we are at.

We are waiting for FFA to release the fixture so we know how many Home games we can get. If GCU stay which they will we will have 15 home games. One definitely to Christchurch and we will see if we move another - maybe a midweek game or a clash with the Stadium.  Mid May is targeted to commence the selling of memberships

I also think it's better for the Phoenix to work on filling up Westpac Stadium on a regular basis, than organising road trips.  I think attendance after season one�s initial �yay we have a football club, let�s check it out� has been very results driven so far. Word of mouth would have been the next biggest tool. I don�t think taking two games away will adversely impact on this too greatly. The most impact this will have will be on season ticket holders- and even then, losing 100 (I doubt it would be more) season holders because of this is worth it for revenue generated from having an extra 10,000 attending (as in the Chch game).

They had Rueben Wiki at Hutt Park a few weeks back running skills sessions, and there were kids everywhere.
Do the players get out with kids/clubs to run skills sessions?  Do the odd thing here and there- Daniel has been to visit a few schools. Kids are generally viewed as key to getting their parents along, but I don�t think crowd figures have jumped to greatly in days where we kids have gotten in free (not a 100 pc on this though).

Visiting shopping malls and hospitals doesn't do a heck of a lot IMO (though it looks nice for a photo in the paper).  Photo in the paper is advertising- the photo itself will do more for publicity than visiting the hospital.

And I realise that there is no sponsorship deal with Vodafone, but sponsors getting involvement with promotions works for the Warriors and Wellington Lions. Yeah, interesting point, it seems a lot of sponsors advertising is directed to those already attending the games- although I noticed they steered away from this somewhat last season. Good promotion with the 24/7 with the Phoenix 11 a couple of years ago- was a cool promotion- be interesting to see what the cut through was with this after the promotion. Also noted that many of the sponsors are reasonably stand-offish with their promotion. It could also be the nature of them though- not in your face like Vodafone.

I've been to Wellington Lions games with groups of people based on Vodafone promotions; get a drink before the game, trip to the game, ticket to the game. Trip back to the pub afterwards.
Maybe Sony/4Kings would be interested in running some along those lines. Could get a few more. These peeps are likely attending though.

There is a lot that can be done to promote the team within Wellington to get 10,000 regularly to each game, to avoid the losses. And pick up the rest with exhibition matches and finals revenues. Finals revenues- gotta get the FFA to hand over a decent chunk first. Exhibition matches- profitability is difficult- as you have to pay for the team to come over first- likely to have to share gate takings etc etc. As seen in the exhibition thread- it�s a fine line between likely having to pay too much for a team (the big four�s)- to not actually getting interest in the game and losing moolah.