Name me one major sports that offers its product direct to the public in their main market. Does not happen - and it's not even happening here. PLP is just another form of pay TV. You guys are talking like pay television, which is built on sporting rights, is going to be dismantled overnight.
MLB, NHL for two obvious examples.
I'm not saying overnight, but yes, paytv is in decline in some markets - the early adopters ones- movie channels are haemorrhaging to netflix. Why is sports any different? Content will be king, on demand is crucial. And this in a market where majority of connections are cable with huge bandwidth for the provider, not satellite!
http://www.digitaltrends.com/home-theater/first-ov...
On demand, and Live is what is the market seems to want for sports, not
to be limited by fixed bandwidth broadcast channel delivery.
>>>>>> James Dean
These companies are not just TV companies, they are media companies, in the UK SKY provide my TV, internet and telephone. There are all sorts of add ons, access to various catch up services etc. The SKY box is just a way to get their company into your home.
Do you think they would suddenly just accept losing sporting rights - the fact is it's probably worth more to them to buy football rights and use that as a way to get people to subscribe to their TV service and then sell them all their other products and services than it is for the premier league just to sell its premier league direct to people who will pay to watch premier league only. i.e. the pay TV companies can make more money off those rights than the rights holder can.
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You're talking about the UK- a market where the premier league is not even available live (for the 3pm kick off games!). Do you think the PL controls the market and distribution, or Sky? (bear in mind sky don't even have all the games - BT have a portion as well).
Sky don't have to be wedded to satellite delivery, and like most monopolies/duopolies, they will exploit their market as long as they can for maximum profitability. History is littered with companies who did this for too long - wedded to a certain distribution method. Evolution is not compulsory, neither is survival.