I forsee a bunch of eggball black shirts turning up to the game.
Which is fine, cause once they've experienced the atmosphere, they'll be leaving in a bright yellow stripey.
I think you're making too much of this. The heart aren't going to be encouraged by a promotion that encourages people to wear black. A marketing promotion is not going to cause us to lose the game. It may however get some more people into the game.
This.
The heart play in red and white don't they?
Also, "Black out the heart" carries an alternative meaning that we want to shut them out?
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I forsee a bunch of eggball black shirts turning up to the game.
Which is fine, cause once they've experienced the atmosphere, they'll be leaving in a bright yellow stripey.
Which is fine, cause once they've experienced the atmosphere, they'll be leaving in a bright yellow stripey.
We want seven.
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Ok but why do it around a Heart game. To encourage the Heart to win?
What a we trying to achieve with this. Hey Melbourne, we have black hearts. Its all about you.
It should be about the bloody Phoenix not the opposition.
Yep. We get that Jeff.
It's happening. Like it or not. You can bleat about it if you like, but for better or for worse, it's out there now. It's not going to get changed. It might not be your idea of a perfect marketing idea, but it's hardly the absolute worst idea they could have put forward, is it?
We know we are the YELLOW fever. We don't need to be threatened by this proposal. We'll still be the yellow fever afterwards, and we'll still be vibrant and relevant and just as fat and uncouth as we were before.
The marketing people are not trying to change the Yellow fever here. Their target is the marginal fans, the ones who may or may not come along. They are trying to build attendances, and get those people along to the game, which SURELY we all want to see happen too?
I don't know if this is the BEST way to do this. But it's what they have decided to try. It might even work. Let's not preordain that it is going to be a failure. How do we know? Let's not be part of making it fail either. Let's get behind it, and support the club by helping to make it a booming success.
Incredible stamina. No shame. Yellow Fever.
Phoenix fans. We have to win them over one fan at a time.
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Ok but why do it around a Heart game. To encourage the Heart to win?
What a we trying to achieve with this. Hey Melbourne, we have black hearts. Its all about you.
It should be about the bloody Phoenix not the opposition.
Yep. We get that Jeff.
It's happening. Like it or not. You can bleat about it if you like, but for better or for worse, it's out there now. It's not going to get changed. It might not be your idea of a perfect marketing idea, but it's hardly the absolute worst idea they could have put forward, is it?
We know we are the YELLOW fever. We don't need to be threatened by this proposal. We'll still be the yellow fever afterwards, and we'll still be vibrant and relevant and just as fat and uncouth as we were before.
The marketing people are not trying to change the Yellow fever here. Their target is the marginal fans, the ones who may or may not come along. They are trying to build attendances, and get those people along to the game, which SURELY we all want to see happen too?
I don't know if this is the BEST way to do this. But it's what they have decided to try. It might even work. Let's not preordain that it is going to be a failure. How do we know? Let's not be part of making it fail either. Let's get behind it, and support the club by helping to make it a booming success.
Didn't I say this earlier. With less words. 
Get behind it. Can't hurt.
Apparently I'm apathetic, but I couldn't care less.
"Being a Partick Thistle fan sets you apart. It means youre a free thinker. It also means your team has no money." Tim Luckhurst, The Independent, 4th December 2003
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Parade lap from McCaw with the Webb Ellis trophy.
Oh God, that scarily makes sense.
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I don't mind the idea, we used to be predominantely black!
Imagine if the team are going to be in on the effort, and are going to wear a special one off black strip... perhaps like the away strip, but with black with yellow trim instead of white with yellow trim? Or maybe they are going to wear a season one style strip?
Maybe that's the special surprise that's going to unvieled at kick off time?
Let's say it is the plan? Won't we look a bit silly in the fever zone if we've done a Yellow Out and the rest of the stadium has brought into this idea and are are decked out in black?
Support the marketing team who are trying really hard to make our club successful and trying to build up our attendance figures.
Get behind the black out I say!
Incredible stamina. No shame. Yellow Fever.
Phoenix fans. We have to win them over one fan at a time.
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They're addidas so who knows, it might be a plain all black strip. There are still trademarks to respect but I could see it happening.
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Still going in my white away strip... FTW!!! It has only seen one Nix loss!
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Ok but why do it around a Heart game. To encourage the Heart to win?
What a we trying to achieve with this. Hey Melbourne, we have black hearts. Its all about you.
It should be about the bloody Phoenix not the opposition.
Yep. We get that Jeff.
It's happening. Like it or not. You can bleat about it if you like, but for better or for worse, it's out there now. It's not going to get changed. It might not be your idea of a perfect marketing idea, but it's hardly the absolute worst idea they could have put forward, is it?
We know we are the YELLOW fever. We don't need to be threatened by this proposal. We'll still be the yellow fever afterwards, and we'll still be vibrant and relevant and just as fat and uncouth as we were before.
The marketing people are not trying to change the Yellow fever here. Their target is the marginal fans, the ones who may or may not come along. They are trying to build attendances, and get those people along to the game, which SURELY we all want to see happen too?
I don't know if this is the BEST way to do this. But it's what they have decided to try. It might even work. Let's not preordain that it is going to be a failure. How do we know? Let's not be part of making it fail either. Let's get behind it, and support the club by helping to make it a booming success.
This is utter crap. The club can only exist if it has fans. That's us. We've stayed loyal throughout enormous recent turmoil, and the least these muppets could have done was float their 'idea' on here for discussion.
The principal reason for the existence of marketing is to promote a brand, which conceivably could mean selling team paraphernalia- so some bright spark has come up with the idea of promoting the philosophy that people don't go out and buy our team gear, but instead wear old rugby shirts.
I don't like rugby, I follow football. I am a season pass holder for my team, the Wellington Phoenix, who play in yellow and black.
Marginal fans should be actively encouraged to don yellow and black, the club (and Wellington) colours. They can give a prize to the person in the best yellow and black outfit, just the same.
Can you imagine an announcement at Anfield that the next home game everyone has to wear blue? Give me bloody strength.......
As a first foray into a major marketing exercise by Welnix this is an utter, abject failure.
I will wear my Phoenix gear as I always do. They can stick this pseudo-rugby stunt so far that it won't see daylight for a millenium.
There, I feel a little better now. NURSE!!!
Nostalgia isnt what it used to be...........
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They're addidas so who knows, it might be a plain all black strip. There are still trademarks to respect but I could see it happening.
Warriors wore that Black strip a couple of times last season...www.kiwifromthecouch.blogspot.com
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Grandadi has spoken.
I shake my head with sadness (and a slight air of arrogance and sneering) at the rest of you (I mean the black shirt brigade).
"Phoenix till they lose"
Posting 97% bollox, 8% lies and 3.658% genuine opinion.
Genuine opinion: FTFFA
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Do the club REALLY have to run every little idea past us? Is this really such a big deal? No.
Allegedly
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Could someone tell me why this has anything to do with Rugby? Or wearing old rugby shirts? Could I not wear my black Warriors jersey? Or my Black Caps shirt which is black? My Kiwis jersey. What if they said 'everyone show up wearing a black NZ track and field singlet'? Guess what? New Zealands sport predominant colour is black and if they can grow the brand nationwide by tapping into that then why not? Would people rather they took games on the road to try and build it nationally?
For what it is worth I do think it is a silly idea but maybe it is getting people prepared for another home playoff game with everyone in yellow?
Im going to suggest that a few people have their hackles up because they percieve this as having something to do with Rugby and Rugby is the devil?
www.kiwifromthecouch.blogspot.com
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Grandadi has spoken.
I shake my head with sadness (and a slight air of arrogance and sneering) at the rest of you (I mean the black shirt brigade).
At least there is one other voice of sanity here.......
Ooh, I know, let's bring the electric atmosphere of a rugby game to the RoF! Patsy, open the Bolly darling.....Saffy, where are the pre-recorded chants........
Nostalgia isnt what it used to be...........
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Im going to suggest that a few people have their hackles up because they percieve this as having something to do with Rugby and Rugby is the devil?
See Grandadi's post.
*shakes head, this time condescendingly*
"Phoenix till they lose"
Posting 97% bollox, 8% lies and 3.658% genuine opinion.
Genuine opinion: FTFFA
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For what it's worth I'm already blacked out!!!!
Feel free to change your Social Media display picture/avatar to this one if you wish:
Feel free to change your Social Media display picture/avatar to this one if you wish:
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BTW - how many pages do we need to reach before DP run a story on this?
"Phoenix till they lose"
Posting 97% bollox, 8% lies and 3.658% genuine opinion.
Genuine opinion: FTFFA
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BTW - how many pages do we need to reach before DP run a story on this?
Depends how slow the days go.
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I guess if it gets a story in the paper it's a success.
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BTW - how many pages do we need to reach before DP run a story on this?
STATLER-News: Boo!
WALDORF-ahmad: Boooo!
S: That was the worst marketing idea I�ve ever heard!
W: It was terrible!
S: Horrendous!
W: Well it wasn�t that bad.
S: Oh, yeah?
W: Well, there were parts of it I liked!
S: Well, I liked alot of it.
W: Yeah, it was GOOD actually.
S: It was great!
W: It was wonderful!
S: Yeah, bravo!
W: More!
S: More!
W: More!
S: More!
When Hibs, went up, to win the Scottish Cup - I wisnae there - furfuxake!
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I don't like the racist undertones of this promotion.
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BTW - how many pages do we need to reach before DP run a story on this?
What, Phoenix can't think of their own ideas and borrow one from rugby? If thats the definition of success.... Grumpy old bastard alert
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BTW - how many pages do we need to reach before DP run a story on this?
STATLER-News: Boo!
WALDORF-ahmad: Boooo!
S: That was the worst marketing idea I�ve ever heard!
W: It was terrible!
S: Horrendous!
W: Well it wasn�t that bad.
S: Oh, yeah?
W: Well, there were parts of it I liked!
S: Well, I liked alot of it.
W: Yeah, it was GOOD actually.
S: It was great!
W: It was wonderful!
S: Yeah, bravo!
W: More!
S: More!
W: More!
S: More!
Grumpy old bastard alert
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What, Phoenix can't think of their own ideas and borrow one from rugby? If thats the definition of success....
Not sure what makes this a rugby-themed promotion.
As bopman quite rightly points out, Black is a NZ colour, not own trademarked by the NZRFU.
And how is a blackout a rugby idea anyway? They don't have own the idea of encouraging the wearing a team colour to a match?
Westpac has had blackouts. It's had a whiteout. And here's to many more Yell-outs in the future.
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BTW - how many pages do we need to reach before DP run a story on this?
STATLER-News: Boo!WALDORF-ahmad: Boooo!S: That was the worst marketing idea I�ve ever heard!W: It was terrible!S: Horrendous!W: Well it wasn�t that bad.S: Oh, yeah?W: Well, there were parts of it I liked!S: Well, I liked alot of it.W: Yeah, it was GOOD actually.S: It was great!W: It was wonderful!S: Yeah, bravo!W: More!S: More!W: More!S: More!
I LOL'd
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Wear black to blacken the heart (and make them lose). Nothing to do with rugby. How the hell do you reach that conclusion?
Allegedly
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I don't like the sinister tones of black shirts. Since I think Tim has been pilloried by all and sundry I am going to show my support by wearing a brown shirt.
"Phoenix till they lose"
Posting 97% bollox, 8% lies and 3.658% genuine opinion.
Genuine opinion: FTFFA
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Might have to dig out the ol BB ,Phoenix my pint, jersey
Pulled that one to look at it.either the wife has shrunk it or to many
pints have been consumed since it was last worn.I favour the first
alternative.
GET YOUR SHIRTS OFF FOR THE BOYS
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I agree with News, I think the idea of having the Fever Zone yellow and the rest of the stadium black would work well. I wear my Stripey to every game, I'm not going to change this no matter what.
Yellow Fever - Misery loves company
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So its us vs them now is it?
Wouldnt it be better if we get behind what the club is trying to do? Rather than alienate ourselves from the rest of the fanbase?
I won't be wearing black (unless my season 1 strip still fits....). But thats more because I don't actually own any casual black shirts,and don't feel the need to go out of my way to get one just for a promotion.
Tegal2012-01-16 16:55:58Allegedly
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Or maybe I could wear my Saints home shirt to celebrate making...oh, wait.
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Yeah, ultras vs plastics! Bring it on.
"Phoenix till they lose"
Posting 97% bollox, 8% lies and 3.658% genuine opinion.
Genuine opinion: FTFFA
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What, Phoenix can't think of their own ideas and borrow one from rugby? If thats the definition of success....
Not sure what makes this a rugby-themed promotion.
As bopman quite rightly points out, Black is a NZ colour, not own trademarked by the NZRFU.
And how is a blackout a rugby idea anyway? They don't have own the idea of encouraging the wearing a team colour to a match?
Westpac has had blackouts. It's had a whiteout. And here's to many more Yell-outs in the future.
Agreed, I think the only people linking this to rugby are the people on the forum. Black is not only a national colour but one of the two Phoenix colours so it's hardly that far from the mark.
While I don't think this is a great promotion and there should be more talk between the club and YF (we are the best source of support and free marketing they could hope for) it's hardly blasphemy. In my opinion no harm in getting behind this other than to put the club off trying things in future. I hope to see much better efforts but at least they are trying something for now....
"He's operating a turnstile down the left flank"
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I agree with News, I think the idea of having the Fever Zone yellow and the rest of the stadium black would work well. I wear my Stripey to every game, I'm not going to change this no matter what.
I'm gonna wear my Stripey under a black top.
Incredible stamina. No shame. Yellow Fever.
Phoenix fans. We have to win them over one fan at a time.
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I'll wear stripey, over my Brazilian tribute, under eyechart -t, under supporter's polo, under a brown shirt.
80 mins mark will be interesting if we are winning.
"Phoenix till they lose"
Posting 97% bollox, 8% lies and 3.658% genuine opinion.
Genuine opinion: FTFFA
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Shirts off at 75 to allow time to sufficiently strip?
Allegedly
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My point being you can still be ultra, and support the black out. It's not an either or choice.
Incredible stamina. No shame. Yellow Fever.
Phoenix fans. We have to win them over one fan at a time.
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Shirts off at 75 to allow time to sufficiently strip?
"Phoenix till they lose"
Posting 97% bollox, 8% lies and 3.658% genuine opinion.
Genuine opinion: FTFFA
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BREAKING NEWS: Due to unprecedented Yellow Fever fan backlash, the Wellington Phoenix have cancelled the proposed "Black Out The Heart" and have gone for a "The Greenacre-ing of Westpac" instead - wear green to the game to win one of many green Sony products and merchandise.
http://www.footballaustralia.com.au/wellingtonphoenix/news-display/Greenacre-ing-of-Westpac/44342
http://www.footballaustralia.com.au/wellingtonphoenix/news-display/Greenacre-ing-of-Westpac/44342
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