Wellington Phoenix Men

Crowds - The thread of Australian whining

4604 replies · 379,731 views
over 14 years ago · edited over 13 years ago
ahmad wrote:
Pretty sure the Nix have ZM ties. The Rock is a MediaWorks/RadioWorks station and as such in competition with ZM's Radio Network owners.


Yeah I hear about them on ZM more often. Not sure the Nix should be targeting the teenage girl market too hard though...

http://www.youtube.com/watch?v=qe_B5CzbTJo - Caceres winning penalty v Perth - footage from the Fever Zone

over 14 years ago · edited over 13 years ago
ZM/TRN have other stations:

Classic Hits, Newstalk ZB, ZM, Hauraki, Easy Mix, Radio Sport, Coast.

over 14 years ago · edited over 13 years ago

Stripes wrote:
HarryHotspur wrote:
Your analysis might want to recognise the late night family fireworks the following night. For many with kids 10 and I under I wonder if it was a choice betwen the two late nights on the weekend...one being much cheaper too.
good point, I didn't even think of that. Its all Guy Fawkes' fault

�



That guy should be punished.
Yeah, trying to blow up parliament is a move we can all sympathise with, but did he have to do it on a night when it would ruin a Phoenix home crowd 407 years later?


I think we should make good on Frankie Mac's idea and burn an effigy of Guy Fawkes.


(Maybe go around with it first and solicit some donations from the public for charridy)

"Phoenix till they lose"

Posting 97% bollox, 8% lies and 3.658% genuine opinion. 

Genuine opinion: FTFFA

over 14 years ago · edited over 13 years ago
Correct. The sponsorship arrangement is a lot better than paying to advertise on radio. I imagine it's similar to the relationship my work has with them.

Allegedly

over 14 years ago · edited over 13 years ago
Steve-O wrote:
ahmad wrote:
Pretty sure the Nix have ZM ties. The Rock is a MediaWorks/RadioWorks station and as such in competition with ZM's Radio Network owners.


Yeah I hear about them on ZM more often. Not sure the Nix should be targeting the teenage girl market too hard though...


Actually thats one of the things that has always interested me - how The Nix has managed to get so many groups of females attending without a male in sight. It's great and very unusual for most sporting codes where most females will be their with their partner. I often notice groups of 4-5 teenage girls rocking down the concourse; and dampening down the testosterone of other events where you can get 90% males attending is prob part of why the Nix games are so family friendly. I know a cpl of solo mothers who take their kids and have a great time
over 14 years ago · edited over 13 years ago
stealthkiwi wrote:
I often notice groups of 4-5 teenage girls rocking down the concourse;
 
woo i need aisle numbers NOW
over 14 years ago · edited over 13 years ago
Ok fair enough - but I think we should also be targeting the more 'traditional' demographic AS WELL.

http://www.youtube.com/watch?v=qe_B5CzbTJo - Caceres winning penalty v Perth - footage from the Fever Zone

over 14 years ago · edited over 13 years ago
That's a pretty good mix of demographics in those radio stations right there. I imagine part of the arrangement may be that it is an exclusive partnership - would explain a lack of advertising on other stations (apparently?).

They also both work together on promotions and events as part of the partnership too - again,it benefits them both.

On the other hand I am guessing and could be completely wrong! Tegal2011-11-07 22:55:04

Allegedly

over 14 years ago · edited over 13 years ago
stealthkiwi wrote:
Steve-O wrote:
ahmad wrote:
Pretty sure the Nix have ZM ties. The Rock is a MediaWorks/RadioWorks station and as such in competition with ZM's Radio Network owners.


Yeah I hear about them on ZM more often. Not sure the Nix should be targeting the teenage girl market too hard though...


Actually thats one of the things that has always interested me - how The Nix has managed to get so many groups of females attending without a male in sight. It's great and very unusual for most sporting codes where most females will be their with their partner. I often notice groups of 4-5 teenage girls rocking down the concourse; and dampening down the testosterone of other events where you can get 90% males attending is prob part of why the Nix games are so family friendly. I know a cpl of solo mothers who take their kids and have a great time
 
Some very interesting points there that I would like to hear more about.

All I do is make the stuff I would've liked
Reference things I wanna watch, reference girls I wanna bite
Now I'm firefly like a burning kite
And yousa fake fuck like a fleshlight

over 14 years ago · edited over 13 years ago
Well I know it will prob make many of you cringe but you can thank the David Beckham game for attracting many female first time supporters. They went along and discovered it was fun and nothing like attending a rugby game

Most of you know that a cpl of years ago I was a total female newb to the sport. The 09/10 season the WCC and The Dom Post ran a lot of Phoenix promotions and deals to attract and promote the game and I won tickets and took along a mate who like me had never been to a game and we had a great time and loved the atmosphere created mostly by you crazy supporters. Whenever I mention to people that I'm a NIX fan one of the first things they mention is the yellow fever and their chants and singing. The NIX, the YF and the ROF are part of Wgtn and wellingtonians like to support their city and her events esp when they have fun at them and as much as I'm sure it pains some of you many people who attend do so for the entertainment as much as to actually watch footy
over 14 years ago · edited over 13 years ago
I was actually meaning more information about the actual girlies and solo moms attending - sizes, perceived levels of dirtiness, etc

All I do is make the stuff I would've liked
Reference things I wanna watch, reference girls I wanna bite
Now I'm firefly like a burning kite
And yousa fake fuck like a fleshlight

over 14 years ago · edited over 13 years ago
yeah I did figure that coming from yourself the question wasn't likely to be relevant to actually retaining or attracting attendees to the sport & team you supposedly support. Creepy desperate 30 somethings perving at them is what will stop the teenage girls and mums frm attending... but hey lets lower our pax further for your fun
over 14 years ago · edited over 13 years ago

If they cannot handle being leered at by a desperate, creepy guy who is 38 years old in his mid 30�s, then we have to ask ourselves if they are the type of people we want at the games?

 
Anyway, it is a moot point as I don't actually get to attend WP games so have to leer at females in other places.

All I do is make the stuff I would've liked
Reference things I wanna watch, reference girls I wanna bite
Now I'm firefly like a burning kite
And yousa fake fuck like a fleshlight

over 14 years ago · edited over 13 years ago
I sense a things that get you off thread posting

Allegedly

over 14 years ago · edited over 13 years ago
Creepy, desperate 30 somethings are what makes the Fever special.

"Phoenix till they lose"

Posting 97% bollox, 8% lies and 3.658% genuine opinion. 

Genuine opinion: FTFFA

over 14 years ago · edited over 13 years ago
what happens in a couple of years when I become an even sadder, creepy, desperate 40 something?  Can I still play here?

All I do is make the stuff I would've liked
Reference things I wanna watch, reference girls I wanna bite
Now I'm firefly like a burning kite
And yousa fake fuck like a fleshlight

over 14 years ago · edited over 13 years ago
stealthkiwi wrote:

I often notice groups of 4-5 teenage girls rocking down the concourse; and dampening down the testosterone of other events where you can get 90% males attending is prob part of why the Nix games are so family friendly.


Not sure if this is strictly the case. I think the crowd participation is the main reason why people find it entertaining, but really other than the FZ and adjacent aisles the rest only do the basic chants (Feenix, clap, clap, clap etc).

Still it's a slightly better than the egg ball games ("All Blacks, clap, clap, clap").

However as for testosterone - I would have thought that the crowd getting stuck into the opposition and the banker in blue was fairly aggressive/intimidating.

Maybe footy testosterone is a bit more focused than super egg ball testosterone? Although I must say that our last "super something" game we went to maybe 3 seasons ago was completely lacking in any kind of hormone or even a pulse.


"Phoenix till they lose"

Posting 97% bollox, 8% lies and 3.658% genuine opinion. 

Genuine opinion: FTFFA

over 14 years ago · edited over 13 years ago
Frankie Mac wrote:
what happens in a couple of years when I become an even sadder, creepy, desperate 40 something?� Can I still play here?


Well, I do.

"Phoenix till they lose"

Posting 97% bollox, 8% lies and 3.658% genuine opinion. 

Genuine opinion: FTFFA

over 14 years ago · edited over 13 years ago
As well as lots of females the Nix always seem to pull in a diverse ethnic crowd as well. There is always a couple of big Somalia families who get there most home games, quite a few Asians and I quite often hear some people speaking French. In addition there seems to be a few Sth Americans. I guess for lots of them they come from cultures where football is the main sport and going to the Nix is a way to get their football fix. I was sitting next to some Asian guys last game...they were right into the Nix, they said they just didn't get eggball(not surprising really)
over 14 years ago · edited over 13 years ago
Junior82 wrote:
Frankie Mac wrote:
what happens in a couple of years when I become an even sadder, creepy, desperate 40 something?� Can I still play here?


Well, I do.



And Hard News does!

"Ive just re-visited this and once again realised that C-Diddy is a genius - a drunk, Newcastle bred disgrace - but a genius." - Hard News, 11:39am 4th June 2009

over 14 years ago · edited over 13 years ago
Although I'm not sad and creepy, more happy and jolly.  Think Santa rather than Emo Santa.

How's my driving? - Whine here

over 14 years ago · edited over 13 years ago

I've mentioned the game to a few people but have gotten lame excuses like "waiting for the weather to be better" and "I want to go I just don't want to pay".  I'm tired of those people. 

 
over 14 years ago · edited over 13 years ago
George Kostanza wrote:

I've mentioned the game to a few people but have gotten lame excuses like "waiting for the weather to be better" and "I want to go I just don't want to pay".� I'm tired of those people.�


�

Best. Excuse. Ever.

over 14 years ago · edited over 13 years ago
ahmad wrote:
George Kostanza wrote:

I've mentioned the game to a few people but have gotten lame excuses like "waiting for the weather to be better" and "I want to go I just don't want to pay".� I'm tired of those people.�


�

Best. Excuse. Ever.


Whats wrong with not wanting to pay?

I don't necessarily want to pay everytime I go to the Phoenix! Sometimes they are worth double the admission price and others they aren't worth paying for!

"Ive just re-visited this and once again realised that C-Diddy is a genius - a drunk, Newcastle bred disgrace - but a genius." - Hard News, 11:39am 4th June 2009

over 14 years ago · edited over 13 years ago
Winning games will boost the crowds, the extra 20,000 people we had for the finals games proves that. But when we are not winning, to get crowds up the club needs to be more active in promoting itself. There are a couple things I think the club needs to improve on to help this.

It needs to use its social media platforms better.

The crowds at the games appear to be a younger audience than you would see at a Rugby game, so I am not sure how good traditional media is at reaching out to them. To reach a younger audience that doesn't watch much TV, read newspapers or listen to the radio, but spends a lot of time online, the club needs to make good use of its social media to reach out and interact with these fans. Do we control our Facebook account, and Twitter accounts?

I don't have a Facebook account, so can't really say how well the Phoenix page is run. But do they promote the games? Encourage people to get involved in Fever Fridays?

The players need to be more visible to the public.

Apart from the shirt launch, and Wendy's visits on the preseason games, have the players been involved in getting out with the public and advertising the club?

We missed out on having a club open day this season, because of the RWC. But why couldn't we have done something similar to it in the lead up to the Victory game? With the kids tickets promo we had for the game, it would have been a great time to have a family event.

Do the players get out to the schools to try and promote the club? Jerome Ropati had a season ending injury for the Warriors, but was nominated for an award for his community work. We have no shortage of injured players that could be out in schools promoting the club.

When school finishes, maybe they could do roadshow events up the valley, the coast, Porirua aswell as town to reach out to the community.

There are also things, we could be doing better to promote the games.

Music bands have their 'street teams' of fans, who go out and promote the band and its shows. For the game in Dunedin, Ahmed and otagofan went out and promoted the game, but what do we do here in Wellington?

In the past, I have seen people post that they were printing flyers and going to the train station to hand them out on Friday's before the games. Does anyone still do that? There are a few uni students that might have some spare time on their hands soon, maybe someone could take a hat around to cover the cost of printing flyers.

Maybe there are other things the Fever could do to get attention to games, flash mob fever zones on Friday lunch times? Suggest to their work that the 10th Dec game would make a good work Xmas Party?
over 14 years ago · edited over 13 years ago
Song sheets.

"Phoenix till they lose"

Posting 97% bollox, 8% lies and 3.658% genuine opinion. 

Genuine opinion: FTFFA

over 14 years ago · edited over 13 years ago
C-Diddy wrote:
ahmad wrote:
George Kostanza wrote:

I've mentioned the game to a few people but have gotten lame excuses like "waiting for the weather to be better" and "I want to go I just don't want to pay".  I'm tired of those people. 


 

Best. Excuse. Ever.


Whats wrong with not wanting to pay?

I don't necessarily want to pay everytime I go to the Phoenix! Sometimes they are worth double the admission price and others they aren't worth paying for!

 
would happily let someone else pay...unfortuantely the wife refuses to!

" If you only have a hammer you tend to see every problem as a nail" - maslow

over 14 years ago · edited over 13 years ago
Nice post Ryan but unfortunately doing the things you have suggested given our current is not that simple.

The club has recently changed ownership and is still sailing though difficult waters. It has been well documented on this forum and in the media that we do not have our full compliment of staff Phoenix HQ which means the current staff are perfoming multiple roles which has a dramatic effect on the time they can spend performing tasks such as marketing.

As I understand it, Welnix are in the process of recitfying this but as with any recruitment process it takes time to find people who are the right fit for the job.

As supporters of the Wellington Phoenix we need to be patient and trust that the Justified Ancients of Welnix are on top of the situation and are making decisions that have a positive long term impact on the club.

As for the Yellow Fever members promoting the club more, i'm not sure that we can realistically do more with the limited funds and time that are available to us. Fever Friday has been around, even in the off season, since Season 1 and in my opinion is much more effective than handing out a flyer at a busy train station when people want to either get to or home from work.

Yes, we all want to see a full Ring of Fire every time the Phoenix run out onto the pitch but realistically the only way this is going to be achieved in the New Zealand market is by winning on the pitch and playing an attractive brand of football.

So which would you prefer. A large 6 Figure sum dedicated to marketing or the same amount pumped back into our currently depleted squad?

"Ive just re-visited this and once again realised that C-Diddy is a genius - a drunk, Newcastle bred disgrace - but a genius." - Hard News, 11:39am 4th June 2009

over 14 years ago · edited over 13 years ago
Oh, I forgot....

NO F*CKING FLASH MOBS! THEY ARE CRINGEWORTHY!

"Ive just re-visited this and once again realised that C-Diddy is a genius - a drunk, Newcastle bred disgrace - but a genius." - Hard News, 11:39am 4th June 2009

over 14 years ago · edited over 13 years ago
Interesting discussion - one thing we are overlooking is that this is not only Nix's problem though. The trend in attendance of sporting events is downwards, and has been for quite some time, with occasional spikes when a team does very well and the media heavily jumps on the bandwagon and starts galvanising support, which in turn brings large numbers to the stadium. Pretty much every team in NZ has experienced this - from the Phoenix to the Warriors and Breakers and the cricket and even Super Rugby. So the problem is more deep-rooted than just the team winning or losing.
over 14 years ago · edited over 13 years ago
C-Diddy wrote:
Yes, we all want to see a full Ring of Fire every time the Phoenix run out onto the pitch but realistically the only way this is going to be achieved in the New Zealand market is by winning on the pitch and playing an attractive brand of football. [/quote]If we want the club to be sustainable, we can't just rely on the results on the park. That is something the club has the least control over. And look at the Brisbane Roar, great style of football, winning loads and still struggles with crowds.

[QUOTE=C-Diddy]So which would you prefer. A large 6 Figure sum dedicated to marketing or the same amount pumped back into our currently depleted squad?
I am not sure how much we spend on advertising atm, but we are already paying for players that are unable to help the club on the field, so we need to use them off the field to help out. And compared to traditional media sources, I would think a good social media strategy would be cheaper, more targeted and able to provide feedback to see how effective it has been.
over 14 years ago · edited over 13 years ago
I started off having to blackmail my mates into attending as they were all like me more non sporty cuba st types who haunt the nightime and know every gig coming up but never read the sports pages or have a clue who most kiwi athletes are. Many of them discovered the "fun" component and sure they are defanitly fair weather supporters and they tend to prefer sunday arvo sunny games and it would be rare to get them to attend a fri or sat night one.
 
Both them and other people I know who only occasionally attend say that part of the turn off is the Westpac Stadium environment. The weird no eftpos facilities at the bar and then the eftpos machines only accepting certain cards. The stupid Export 33 or nothing beer branding. The hugley expensive parking charges... but alas the stadium doesn't seem to see they need more flexability to be an attractive environment
over 14 years ago · edited over 13 years ago
No competition.  15,000 seat Rectangle stadium where the log storage is on the wharf.  SHip the logs to a new facility North of the Interislander depot.
 
We'll have a whp-round before the Sydny game for funding.
 
Done.

How's my driving? - Whine here

over 14 years ago · edited over 13 years ago
Hard News wrote:
No competition.� 15,000 seat Rectangle stadium where the log storage is on the wharf.� SHip the logs to a new facility North of the Interislander depot.
�

We'll have a whp-round before the Sydny game for funding.

�

Done.


This!

Big empty stadiums, regardless of how shiny and new they are, are not a great advertisement for our game. Perth and Adelaide are the exceptions in the A-League!

Hindmarsh = WIN!

"Ive just re-visited this and once again realised that C-Diddy is a genius - a drunk, Newcastle bred disgrace - but a genius." - Hard News, 11:39am 4th June 2009

over 14 years ago · edited over 13 years ago

C-Diddy wrote:
Yes, we all want to see a full Ring of Fire every time the Phoenix run out onto the pitch but realistically the only way this is going to be achieved in the New Zealand market is by winning on the pitch and playing an attractive brand of football.
[/quote]If we want the club to be sustainable, we can't just rely on the results on the park. That is something the club has the least control over. And look at the Brisbane Roar, great style of football, winning loads and still struggles with crowds.[/quote]

I recall exactly the same thing happening after Brisbane Strikers won the NSL a few years back. Not a new phenomenon at all.

Queensland is a basket case when it comes to any other sport besides football. Rugby League is, and forever will be, top dog in that state!

Have been to a Socceroo Asian Cup Qualifier at Suncorp where a win would see Australia through to finals and crowd was only a little over half stadium capacity (around 30k of 55k). Had the match been in Sydney or Melbourne it would have attracted far more supporters in my opinion.

[QUOTE=Ryan's Rovers]
[QUOTE=C-Diddy]So which would you prefer. A large 6 Figure sum dedicated to marketing or the same amount pumped back into our currently depleted squad?
I am not sure how much we spend on advertising atm, but we are already paying for players that are unable to help the club on the field, so we need to use them off the field to help out. And compared to traditional media sources, I would think a good social media strategy would be cheaper, more targeted and able to provide feedback to see how effective it has been.


The club actively promotes itself using social media such as Facebook and Twitter and is helped along with this by groups such as the Yellow Fever and individual fans as well.

Yes, I can see your point re: player appearances etc and how there seemingly has been less this season but this is more due to the current situation at the club rather than anything else. Over time I can see this occuring on a regular basis again.

As it currently stands there is very little advertising/promoting happening at street level leaving punters to either use social media, read/listen to local new media sources or even visit the Yellow Fever website to get their Phoenix related information. But unfortunately in this instance results speak louder than words so therefore the priority in the short term is to give our team every opportunity to perform on the pitch to generate interest off it.

C-Diddy2011-11-08 12:07:11

"Ive just re-visited this and once again realised that C-Diddy is a genius - a drunk, Newcastle bred disgrace - but a genius." - Hard News, 11:39am 4th June 2009

over 14 years ago · edited over 13 years ago
two words:
 
Fixing
 
Match
 
 
= Result!
 

"Phoenix till they lose"

Posting 97% bollox, 8% lies and 3.658% genuine opinion. 

Genuine opinion: FTFFA

over 14 years ago · edited over 13 years ago
Junior82 wrote:
two words:
�

Fixing

�

Match

�

�

= Result!

�


Thats 3 Words and an equals sign!

"Ive just re-visited this and once again realised that C-Diddy is a genius - a drunk, Newcastle bred disgrace - but a genius." - Hard News, 11:39am 4th June 2009

over 14 years ago · edited over 13 years ago
Junior82 wrote:
three words and an equal sign:
 
Fixing
 
Match
 
 
= Result!
 

"Phoenix till they lose"

Posting 97% bollox, 8% lies and 3.658% genuine opinion. 

Genuine opinion: FTFFA

over 14 years ago · edited over 13 years ago
Junior82 wrote:
Junior82 wrote:
three words and an equal sign:
�

Fixing

�

Match

�

�

= Result!

�




That's better!



"Ive just re-visited this and once again realised that C-Diddy is a genius - a drunk, Newcastle bred disgrace - but a genius." - Hard News, 11:39am 4th June 2009

over 14 years ago · edited over 13 years ago
Hard News wrote:
No competition.  15,000 seat Rectangle stadium where the log storage is on the wharf.  SHip the logs to a new facility North of the Interislander depot.
 
Easier to remodel the Basin Reserve...
 
 

"Phoenix till they lose"

Posting 97% bollox, 8% lies and 3.658% genuine opinion. 

Genuine opinion: FTFFA