The thing is this, there are two pathways as I see it.
The first is you can spend millions of dollars on a team that is not sustainable in the market and be competitive. That is great while you have willing owners but the minute your owners bail or get arrested for tax fraud or whatever you're team goes into receivership.
The second is you can buy and develop young players, building stars in house and making a decent bit of money selling them. That way you're kind of competitive and sustainable. You're never going to win the league that way though because as soon as your players are any good they are gone.
The beauty is that the two systems are not mutually exclusive, you can develop young players, make them stars, sell them off, and use the funds to subsidise the rest of the playing squad including potentially foreign marquees.
The truth is that the nix are never going to be able to outspend Sydney or City so we have to do something different. The playing squad this year is bad, but we can all guess of a reason as to why we were unable to recruit last off-season, and in general we do spend above the cap when required to be competitive.
The point is to be competitive AND sustainable while being based in a smaller market.
This is the path to the championship as I see it.
Year 1: Rebuilding year. You give your young players a go and work out who has what it takes for that level.
Year 2: You make the top six. Your young players have now developed to a decent level. You sign up some good solid players. Your team just lacks that special something.
Year 3: You go all in. Your young players have reached maturity. Your solid players ably support them. You sign up a marquee attacking player on a 1 year deal. He is the point of difference in close games. You buy again in January if needed. You make the top 2. You have some luck. You win the title.
Year 4: The marquee leaves as you cannot afford him. Your young players are now fully fledged pros and ready to take on Europe. Your solid players remain to guide the next lot of guys through.
Yes, yes I know that real life is not Football Manager. However, I think this is the sort of thing we need to aim for. Basically, we need to realise that we can't compete year in and year out with the Victory. Basically, we need to look for a year in the future and target it as a year we can win the league. If you go for the title and miss out then that is just life. I don't think we can afford to have a marquee player every year but I think we need a marquee if we want to win it all. Therefore, I would try to only have a marquee player 1/3rd of the time.
One advantage in being a smaller club is that you can actually afford to have bad seasons. Victory fans think they always need to be awesome so they will act in a way to make the top 6 every season. This sort of thinking can mean that big clubs sometimes don't think long term. The only solution for small clubs is good long term planning which involves the things you have pointed out.
The reason I'm disappointed is because I hoped we were in year 3 of my imaginary cycle. This season it feels like we have gone back to square one. I think we can absolutely make the playoffs next season but I think we are now at least 2 years off a title challenge. This is why Merrick has intelligently given game time to players like Fox, Danaskos, Gulley and Powell. We may not make the playoffs this season but I think we have seen enough from Fox to say he may have the ability to be our long term defensive leader. That isn't what we wanted from this season but if Sigmund had played all those games we could have still missed the playoffs and not known this pertinent information.