Promotions like Black Out might make the stadium look pretty and raise money for charity etc but it's hard to see it putting extra bums on seats (although the proof will be in the pudding I suppose). I'd like to see initiatives targeted at getting people in to the stadium who wouldn't otherwise go. Can they have kids teams playing curtain raisers (gets parents / grandparents along)? I like the free tickets for players of the day idea mentioned earlier. Some sort of one off corporate deal where nix approach businesses and offer them cheap tickets for a nominated game perhaps?
Those ideas are off the cuff and hardly thought through at all but I'm putting them out there for discussion.
If Gareth wants to do some proper research: Leagues clubs and AFL club systems.
Phoenix don't need to be the top shelf of a single club entity as someone else mentioned, but they could easily do 100x better getting local football club members engaged and keen to attend games, with some ideas like these.
You please me. I was going to reply to Hard News with exactly that, but decided to let it lie, as I figured I'd get told that's not a football example. But now you've said it... exactly what i was thinking...
Phoenix don't need to be the top shelf of a single club entity as someone else mentioned, but they could easily do 100x better getting local football club members engaged and keen to attend games, with some ideas like these.
Worked in Dunedin first time round in terms of getting local clubs on board. Not sure what was done in Auckland regarding engagment of the clubs. From personal experience it depends a whole lot on the motivation of the Club Presidents and committee. Some I contacted for August were really nice and approachable. Others were...well less interested.
enough 'let's give away free tickets' already
Founder
enough 'let's give away free tickets' already
I agree somewhat but surely the free single child ticket for Player of te Day warrants further consideration?
No way that kid is going along by themselves.
enough 'let's give away free tickets' already
I agree somewhat but surely the free single child ticket for Player of te Day warrants further consideration?
No way that kid is going along by themselves.
no idea how it would work myself. the season don't even overlap
Founder
Actually that's too true thanks for that. Wouldn't work at all. Shame the seasons don't coincide really.
Social media doubt
Not meaning to sound derogatory (not intended) but here's how it works at a basic level:
- I tweet something about the Club.
- Someone else "retweets" it.
- Anyone that "follows" that someone sees the tweet, even if they have no interest in following me/genuine interest in the Nix.
On Facebook:
- Phoenix post something
- I click "like"
- Every one of my friends sees that I liked it, and the associated post
While these people may not pay attention, and may choose to ignore these posts, it still gets the message out there. As exposure and interest grows, people will catch onto the message.
It's also essentially free - the Club officials can just carry on doing their normal job, and don't have to do a lot more (they can but currently it won't be worth putting money into it).
Pretty much what I was going to say.
As an example - tonight I have been to see a movie for free at the Embassy Cinema. How? I saw a post on their Facebook saying they were giving away passes, first-come-first-served. In I went, got my passes, and saw a good movie.
This is the type of initiative the Phoenix should be looking into.
More basic advertising of actual games too. If there was a basic link with date, KO time, how to get tickets etc, I would definitely retweet and share on Facebook / Twitter.
Facebook has 43,000+ followers of the page, and Twitter has 4000 followers. That's quite a decent amount to reach out to, and doesn't even include the 'friends of friends' and followers as you have said.
http://www.youtube.com/watch?v=qe_B5CzbTJo - Caceres winning penalty v Perth - footage from the Fever Zone
How much ls a movie, coke and ice cream. i think relitive to coke and chips at football
Movie, coke and icecream. About $25.
Football, coke and chips. About $38.
http://www.youtube.com/watch?v=qe_B5CzbTJo - Caceres winning penalty v Perth - footage from the Fever Zone
I'm surprised more people aren't pissed at the comment. For me,this is more insulting than a marketing promotion asking people to wear black.
Allegedly
How much ls a movie, coke and ice cream. i think relitive to coke and chips at football
�
Movie, coke and icecream. About $25.
�
Football, coke and chips. About $38.
I've always thought of this as a comparison actually. I vaguely think it's quite a good one to make.
Allegedly
I'm surprised more people aren't pissed at the comment. For me,this is more insulting than a marketing promotion asking people to wear black.
They would never dare do that
Founder
enough 'let's give away free tickets' already
I agree somewhat but surely the free single child ticket for Player of te Day warrants further consideration?
No way that kid is going along by themselves.
no idea how it would work myself. the season don't even overlap
I am not sure why the seasons have to overlap. It was simply an idea to link local grassroots football with the Phoenix. I think people are more than capable of keeping a voucher on the fridge/noticeboard until the season starts.
As for giving away free tickets, I think most of the ideas I gave would generate sales of tickets above and beyond the one you give away. The child would bring an adult/rest of the family with them, an adult coach/manager would also be unlikely not to go without their child/family if that is the reason they are coaching in the first place.
As an organisation the club's main promotional idea for increasing crowds has been to give away tickets to games so they obviously don't have too many problems with it.
The exotic and the familiar.
Bravado.
Always having tonnes of trinkets, pins and scrapbooks to give away.
Signing a box set of unknown Brazilians and balancing them out with some doughty All Whites. And Ross Aloisi. Battlers and ball players.
Trying to figure out why people always want to keep shagging the spouse..the same thing will keep them coming back to the ROF.
The 'nix brand wasn't built on a sustainable business model- it was built on x-factor- Smeltz, Daniel, Herbert, Beckham, Felipe's goal against Sydney. the Wales game.
either that or drugging the pies and chips with an addictive substance that can't be got elsewhere...
martinb2012-01-23 23:38:34
Bravado.
Always having tonnes of trinkets, pins and scrapbooks to give away.
Signing a box set of unknown Brazilians and balancing them out with some doughty All Whites. And Ross Aloisi. Battlers and ball players.
Trying to figure out why people always want to keep shagging the spouse..the same thing will keep them coming back to the ROF.
The 'nix brand wasn't built on a sustainable business model- it was built on x-factor- Smeltz, Daniel, Herbert, Beckham, Felipe's goal against Sydney. the Wales game.
either that or drugging the pies and chips with an addictive substance that can't be got elsewhere...
martinb2012-01-23 23:38:34
One thing dragging down the average attendance is the midweek games. Given you normally play the weekend before or after a midweek game at home also, maybe the club should be marketing them with 2 games for the price 1 tickets. It might boost the weekend games attendances so could offset the losses made on the free tickets midweek.
Also I think Gareth is a bit optimistic wanting a 15k average, our highest attendance in Wellington for a non playoff game is only 18,345. That was on the back of the Beckham circus being in town.
Also I think Gareth is a bit optimistic wanting a 15k average, our highest attendance in Wellington for a non playoff game is only 18,345. That was on the back of the Beckham circus being in town.
I've said it before but in this day and age the cost of food, drink and travel has got to be a factor as to why families don't attend the nix more often. Beer has got to have gone up a dollar every season on 4.
You get two home games with a week or so and that's a lot of money.
Throw in the weather and kick off times.
Too many reasons NOT to goto a football game and not enough reasons to go.
I'm inclined to think this is it. In this 11-12 season, there's not big dramatic reasons why people aren't coming, just an accumulation of reasons the decision makers in every family might mull over when they consider the question "Can we/will we go to the Nix this week?"
(I assume the 3500+ of us committed fans who turn up without question aren't affected by these factors.. or any others I omit)
Is it AFFORDABLE?- ticket price, transport cost and/or parking, cost of food, beverages, etc
Is it FAMILY FRIENDLY?- early enough to get the kids home at a reasonable time, adequate provision for family needs, food options,etc
What about the COMFORT factor? -Going to all the effort and expense to go to a Nix game vs. staying warm and dry/cool at home and watching it on Sky..or on the internet??
ie,.. What about the pitiful lack of shelter between parking, ticketing and stadium seats... it's abysmal!! How many thousands each season say "can't be bothered" having to run the gauntlet when it's crap weather?
Do we LIKE the Phoenix? -Not just in the social media sense, but do we feel a connection, some ownership-are they our Nix?.. do we know some of the players, are we engaged, do we follow the Wellington Phoenix story enough to overcome all the above and anything else life throws at us and front up most weeks?
Here's a Nix players and management "TO DO" LIST through to season 11/12 end and beyond...(feel free to add to it)
-Keep up the current on-field performances please..against the odds and the pundits.We all love backing our own winners!
-Come up with an effective marketing/ social media/ p.r. mix that maintains and builds the Nix profile and continues to engage the Wellington and wider communities. They have done it before, lost some traction in the recent past, it's definitely on the up now ..and it can be even better.
-Make changes to those things they can control, bring pressure to bear wherever change is required from others to improve things.
-
Improving,,on the up, a work in progress from Italiano and the Nix. Bring on the bathroom bling in '24! COYN!
Social media doubt
Not meaning to sound derogatory (not intended) but here's how it works at a basic level:
- I tweet something about the Club.
- Someone else "retweets" it.
- Anyone that "follows" that someone sees the tweet, even if they have no interest in following me/genuine interest in the Nix.
On Facebook:
- Phoenix post something
- I click "like"
- Every one of my friends sees that I liked it, and the associated post
While these people may not pay attention, and may choose to ignore these posts, it still gets the message out there. As exposure and interest grows, people will catch onto the message.
It's also essentially free - the Club officials can just carry on doing their normal job, and don't have to do a lot more (they can but currently it won't be worth putting money into it).
Pretty much what I was going to say.
As an example - tonight I have been to see a movie for free at the Embassy Cinema. How? I saw a post on their Facebook saying they were giving away passes, first-come-first-served. In I went, got my passes, and saw a good movie.
This is the type of initiative the Phoenix should be looking into.
More basic advertising of actual games too. If there was a basic link with date, KO time, how to get tickets etc, I would definitely retweet and share on Facebook / Twitter.
Facebook has 43,000+ followers of the page, and Twitter has 4000 followers. That's quite a decent amount to reach out to, and doesn't even include the 'friends of friends' and followers as you have said.
That last paragraph is key, imo.
With those juicy numbers, some smart leveraging of friends and followers, incentives and technology... that there is a goldmine!
Improving,,on the up, a work in progress from Italiano and the Nix. Bring on the bathroom bling in '24! COYN!
Awesome.
Gareth: "We are getting gouged and the food is sh*t".
Radio Sport 24/1/12.
ahmad2012-01-24 07:24:40
Gareth: "We are getting gouged and the food is sh*t".
Radio Sport 24/1/12.
ahmad2012-01-24 07:24:40
I like how frank Gareth is.
Hold up, here comes Guy!
Hold up, here comes Guy!
Central Hawkes Bay Nix
and tragic follower of Charlton Athletic
Enough about food an freebies. Te driver is entertaining games for the casual punter. We can't control that a hell of a lot. We like success but that's not relevant to a marketing plan (playoff football = crowds). Positive media has a place too. The way to pull in the casual punter is to get them to buy in before they see the crappy weather on the day or before their children are little sh*ts on game day. Ticketek fee is a prob too. So why not push a bunch of tickets that can be purchased by a group ie single adult, family. Like a "pick six" where they can redeem the tickets at any time to attend any game. Lock them in irrelevant of crap weather and crap football. Let them chose the days and times they like. One off Ticketek fee which saves $ cash. Give them access to the lounge that sells the mean curries. Give them a fridge magnet :)
Founder
The nix are no longer a novelty in Wellington, I'm sure many people have been to one or two games and have ticked that box.... no need to go again.
This is probably the same for the Hurricanes and Lions - they are attracting far fewer punters these days also.
So how do we get more to the games? Some of the head ideas,
- run busses from Palmy, Napier, New plymouth, Wainui etc..
- cheap parking for season ticket holders
- 'better' beer / food
- one game per season, gold coin (or a fiver) entry, (if you are wearing a nix shirt)
- have unallocated seating in a couple of areas
- marketing / flyers for commuters who use Wellington station - half price to anyone with a monthly rail pass
- $5.00 off price for next game for every goal scored in this game
- two free passes for game of choice for season ticket holders - bring a mate to a couple of games
- take away the negative connotations - the 'warnings' we are given as we enter the stadium, don't do this or that. The warnings we have after the game - don't drink in public.
- let people bring thier own food / drink (maybe not beer), I'm sure the searches for food and water put people off. This may force the internal food sellers lift their game
- a 'big' name player may help with numbers for a couple of games - whats Beckham up to in his off season?
- a curtian raiser, although FIFA rules may prohibit this
This is probably the same for the Hurricanes and Lions - they are attracting far fewer punters these days also.
So how do we get more to the games? Some of the head ideas,
- run busses from Palmy, Napier, New plymouth, Wainui etc..
- cheap parking for season ticket holders
- 'better' beer / food
- one game per season, gold coin (or a fiver) entry, (if you are wearing a nix shirt)
- have unallocated seating in a couple of areas
- marketing / flyers for commuters who use Wellington station - half price to anyone with a monthly rail pass
- $5.00 off price for next game for every goal scored in this game
- two free passes for game of choice for season ticket holders - bring a mate to a couple of games
- take away the negative connotations - the 'warnings' we are given as we enter the stadium, don't do this or that. The warnings we have after the game - don't drink in public.
- let people bring thier own food / drink (maybe not beer), I'm sure the searches for food and water put people off. This may force the internal food sellers lift their game
- a 'big' name player may help with numbers for a couple of games - whats Beckham up to in his off season?
- a curtian raiser, although FIFA rules may prohibit this
3: It is interesting to note the correlation between the coverage of the side and the attendance and thus, the chatter. Media will cover sides extensively when they are doing well. The coverage the Warriors got on last years run is a good one but think back to our run 2 years ago when there was positive articles everyday and in volume. Everyone knew what was going on and everyone was talking about it and thus, everyone got along to the home playoff games. Attendances in the EPL are usually a full house but again its the dominant sport. Do they suffer from fan drop off (no) or is it because its constantly in the media and thus front and centre in the psyche. Do we simply suffer from not enough media coverage for the Phoenix?
The more I think about this problem the more I think this is a major factor (although obviously there's a lot of other things involved too). For instance on Friday's 3news there was a puff piece about the Warriors having to train at Cornwall Park because Mt Smart had been overrun by douchebags for the day but no mention of the nix game at all - and the NRL is still a month away from starting. There was even a random bit about some triathlete training for some event. Not results, not injury news, just a "this guy does triathlons" story.If the general public aren't led to think that Phoenix games are a big deal they won't go to them, its that simple.
Now I watch 3news, not One or Prime (although God knows why. 3news pisses me off) and there is a constant under-reporting of Nix games and team news, and football in general on there. I don't know if the same can be said for the other channels, but sadly the majority of the population think that news is important based on the coverage it gets on tv and I'd imagine the same thing is true of sports. Maybe if Hamish Mackay and his football-hating posse don't wasnt to report on the nix then the club should invest a bit in some primetime tv advertising, just to remind the proles that THE NIX ARE IMPORTANT.
Lets not forget that the last time the Nix got a lot of news coverage it was for the Serepisos financial meltdown, and I still think the damage done to the brand at that point has not been fully repaired yet. It wouldn't surprise me if you said "Wellington Phoenix" to a lot of people if their first thought would be "f**ked finances" or "no players" or something similar. I'm not trying to be negative here, just pointing out why there may have been such a drop in crowd numbers this season. Media coverage in part caused this mess, and media coverage might be what can fix it.
People like Coldplay and voted for the Nazis. You can't trust people.
Gareth covered the pre-match. Can't do anything on the field as teams have warmup rights.
Own drinks? Won't. Ever. Happen.
Own food? You can already being home-made (non-commercial) food.
No bag search? Won't. Ever. Happen.
Own drinks? Won't. Ever. Happen.
Own food? You can already being home-made (non-commercial) food.
No bag search? Won't. Ever. Happen.
Oh and a copy of phoenix fever
You taking the piss? The yf anthem cd
Founder
I've got an idea.
It's called get some staff to do all of the above.
It's called get some staff to do all of the above.
Oh and a copy of phoenix fever
You taking the piss? The yf anthem cd
Sorry very definitely wasn't taking the piss.
Where does one find this CD??? I honestly haven't heard of it in my time here.
http://www.stuff.co.nz/sport/football/6301854/Morgan-warns-Phoenix-fans-games-could-go
Appears on the front page of the Dom Post with list of crowd numbers - the last game on Jan 8 lists 9000: try 3898!!!!Pathetic. Not apathetic.
3: It is interesting to note the correlation between the coverage of the side and the attendance and thus, the chatter. Media will cover sides extensively when they are doing well. The coverage the Warriors got on last years run is a good one but think back to our run 2 years ago when there was positive articles everyday and in volume. Everyone knew what was going on and everyone was talking about it and thus, everyone got along to the home playoff games. Attendances in the EPL are usually a full house but again its the dominant sport. Do they suffer from fan drop off (no) or is it because its constantly in the media and thus front and centre in the psyche. Do we simply suffer from not enough media coverage for the Phoenix?
The more I think about this problem the more I think this is a major factor (although obviously there's a lot of other things involved too). For instance on Friday's 3news there was a puff piece about the Warriors having to train at Cornwall Park because Mt Smart had been overrun by douchebags for the day but no mention of the nix game at all - and the NRL is still a month away from starting. There was even a random bit about some triathlete training for some event. Not results, not injury news, just a "this guy does triathlons" story.If the general public aren't led to think that Phoenix games are a big deal they won't go to them, its that simple.
Now I watch 3news, not One or Prime (although God knows why. 3news pisses me off) and there is a constant under-reporting of Nix games and team news, and football in general on there. I don't know if the same can be said for the other channels, but sadly the majority of the population think that news is important based on the coverage it gets on tv and I'd imagine the same thing is true of sports. Maybe if Hamish Mackay and his football-hating posse don't wasnt to report on the nix then the club should invest a bit in some primetime tv advertising, just to remind the proles that THE NIX ARE IMPORTANT.
Lets not forget that the last time the Nix got a lot of news coverage it was for the Serepisos financial meltdown, and I still think the damage done to the brand at that point has not been fully repaired yet. It wouldn't surprise me if you said "Wellington Phoenix" to a lot of people if their first thought would be "f**ked finances" or "no players" or something similar. I'm not trying to be negative here, just pointing out why there may have been such a drop in crowd numbers this season. Media coverage in part caused this mess, and media coverage might be what can fix it.
Absolutely agree about news coverage. Anything negative is covered and yet the Nix usually lose out to minority sports particularly on TV one.
I mean 90% of the foreign news is syndicated from the BBC or american stations. Yet TVNZ can afford to send Martin Tasker around the world all year around to cover bloody Yatching!? How can they justify the coverage this sport gets?
I know one person who actually follows yatching compared to around 20 non-fever people who regularly follow football here or the EPL.
The club need to approach the various stations and find out why their coverage of the world's biggest sport is so limited. Sky's monopoly of the TV rights perhaps?
Rugby getting more coverage is understandable and cricket and league I would have understood a few years ago but football is growing and particularly with the young, it deserves more coverage.
Oh and a copy of phoenix fever
You taking the piss? The yf anthem cd
Sorry very definitely wasn't taking the piss.
Where does one find this CD??? I honestly haven't heard of it in my time here.
Founder
Oh and a copy of phoenix fever
You taking the piss? The yf anthem cd
Sorry very definitely wasn't taking the piss.
Where does one find this CD??? I honestly haven't heard of it in my time here.
You can have mine, I use it a beverage coaster.
The nix are no longer a novelty in Wellington, I'm sure many people have been to one or two games and have ticked that box.... no need to go again.
This is probably the same for the Hurricanes and Lions - they are attracting far fewer punters these days also.
So how do we get more to the games? Some of the head ideas,
- run busses from Palmy, Napier, New plymouth, Wainui etc..
- cheap parking for season ticket holders
- 'better' beer / food
- one game per season, gold coin (or a fiver) entry, (if you are wearing a nix shirt)
- have unallocated seating in a couple of areas
- marketing / flyers for commuters who use Wellington station - half price to anyone with a monthly rail pass
- $5.00 off price for next game for every goal scored in this game
- two free passes for game of choice for season ticket holders - bring a mate to a couple of games
- take away the negative connotations - the 'warnings' we are given as we enter the stadium, don't do this or that. The warnings we have after the game - don't drink in public.
- let people bring thier own food / drink (maybe not beer), I'm sure the searches for food and water put people off. This may force the internal food sellers lift their game
- a 'big' name player may help with numbers for a couple of games - whats Beckham up to in his off season?
- a curtian raiser, although FIFA rules may prohibit this
half those are in the control of the stadium and half are giving away tickets. Enough giving away tickets!!!This is probably the same for the Hurricanes and Lions - they are attracting far fewer punters these days also.
So how do we get more to the games? Some of the head ideas,
- run busses from Palmy, Napier, New plymouth, Wainui etc..
- cheap parking for season ticket holders
- 'better' beer / food
- one game per season, gold coin (or a fiver) entry, (if you are wearing a nix shirt)
- have unallocated seating in a couple of areas
- marketing / flyers for commuters who use Wellington station - half price to anyone with a monthly rail pass
- $5.00 off price for next game for every goal scored in this game
- two free passes for game of choice for season ticket holders - bring a mate to a couple of games
- take away the negative connotations - the 'warnings' we are given as we enter the stadium, don't do this or that. The warnings we have after the game - don't drink in public.
- let people bring thier own food / drink (maybe not beer), I'm sure the searches for food and water put people off. This may force the internal food sellers lift their game
- a 'big' name player may help with numbers for a couple of games - whats Beckham up to in his off season?
- a curtian raiser, although FIFA rules may prohibit this
Founder
by the way I'm actually for having two home games outside of Welli. Not beacuse of wgnt crowds because it promotes footy across NZ. Two arguments
Founder
as Guy said on behalf of the Fever this morning, most of us are ok with ONE home game being played away. Start taking more than that and then you'll lose your core fan base. What they need to be foccussing on and Gareth mentioned that they were looking at it - is entertainment at the game, both the game itself and before during after. AS well as season prices, at the moment we get 13 games at the RoF for $280, which is $21.55 a game. If you buy and individual silver adult ticket it'll cost you $35ish? So on a per game basis that looks great but we are the hardcore fanbase that the club relies on turning up week in week out. Lowering season ticket prices may see more "casual" fans making the season committment. I for one will not be a happy camper if I get less than 13 of 27 gmaes at the RoF. My season membership is on the line if that happens.
Queenslander 3x a year.
Enough about food an freebies. Te driver is entertaining games for the casual punter. We can't control that a hell of a lot. We like success but that's not relevant to a marketing plan (playoff football = crowds). Positive media has a place too. The way to pull in the casual punter is to get them to buy in before they see the crappy weather on the day or before their children are little sh*ts on game day. Ticketek fee is a prob too. So why not push a bunch of tickets that can be purchased by a group ie single adult, family. Like a "pick six" where they can redeem the tickets at any time to attend any game. Lock them in irrelevant of crap weather and crap football. Let them chose the days and times they like. One off Ticketek fee which saves $ cash. Give them access to the lounge that sells the mean curries. Give them a fridge magnet :)
This is what I'm talking about. Much more flexibility around season ticket options.
I'm amazed how much focus there is in this thread on rather trivial game-day issues that would be irrelevant if we had a larger membership base locked in.
Apparently we have around 2300 season ticket holders, we used to have 3500. Let's start with just getting those 1200 back. And the club even has the contact details of all those people (or it should!).
Now is the time to start promoting season ticket sales, while people are getting excited. I know there are practical reasons why the tickets themselves can't go on sale until later (like not knowing the exact number of home games) but what about allowing people to make a deposit that guarantees them an additional discount over whatever the final price ends up being? Or joining them up to some kind of club now that allows for the same sort of discounts later? A lot of the value of being a club member could be delivered to people right now, without the actual season ticket needing to be sold straight away.
Season ticket payment plans - are they available? $280+ is a decent whack.
I'm pretty sure season tickets for this season were $250. For 12 home games with auckland thrown in as a bonus.
I agree that moving more games away from Wellington would most likely have a net negative impact on the core Wellington support.
However, I have to say, that for me the 'away' games in New Zealand (Dunedin and Auckland) have been season highlights. Because it's so costly to go to away games in Australia (mostly due to annual leave being chewed up for me, rather than the cost of flights and accomodation etc., but those too) I am actually all for 'away' games in New Zealand. They are great fun, the crowd numbers are higher. But then I am single and don't have to apply for a leave pass or worry about kids etc. Just saying that it's not neccessarily a negative for ALL of the core support. (But I understand that it is for a significant number).
Incredible stamina. No shame. Yellow Fever.
Phoenix fans. We have to win them over one fan at a time.
By the way, there's a lot of talk here about giving away free children's tickets.
Can I just point out that at $570 for12 home games the silver family pass is extremely well priced. Probably the best deal in the stadium.
Compared to the adult silver season ticket price of $250 and the child silver season ticket price of $100 (which would total $700 for a family of four if bought separately), that effectively means the family pass already gives you one free child for the season, plus a healthy discount on the other child.
It's a great deal but people really need to know about it.
Enough about food an freebies. Te driver is entertaining games for the casual punter. We can't control that a hell of a lot. We like success but that's not relevant to a marketing plan (playoff football = crowds). Positive media has a place too. The way to pull in the casual punter is to get them to buy in before they see the crappy weather on the day or before their children are little sh*ts on game day. Ticketek fee is a prob too. So why not push a bunch of tickets that can be purchased by a group ie single adult, family. Like a "pick six" where they can redeem the tickets at any time to attend any game. Lock them in irrelevant of crap weather and crap football. Let them chose the days and times they like. One off Ticketek fee which saves $ cash. Give them access to the lounge that sells the mean curries. Give them a fridge magnet :)
This is what I'm talking about. Much more flexibility around season ticket options.
I'm amazed how much focus there is in this thread on rather trivial game-day issues that would be irrelevant if we had a larger membership base locked in.
Apparently we have around 2300 season ticket holders, we used to have 3500. Let's start with just getting those 1200 back. And the club even has the contact details of all those people (or it should!).
Now is the time to start promoting season ticket sales, while people are getting excited. I know there are practical reasons why the tickets themselves can't go on sale until later (like not knowing the exact number of home games) but what about allowing people to make a deposit that guarantees them an additional discount over whatever the final price ends up being? Or joining them up to some kind of club now that allows for the same sort of discounts later? A lot of the value of being a club member could be delivered to people right now, without the actual season ticket needing to be sold straight away.
Doesn't surprise me T. X.
Strong focus on building pre-season ticket sales should go without saying every season!
Next season I think this should be well in hand.
Its been a sad state of affairs this season through poor press, apparently doomed club and next to no marketing in pre season. As others say above the negative impact is ongoing and I think underestimated but the signs of a turn around are there, on and off the field.
The 1200+ will be back next season, and some flexible options to enable that ticket uptake would help even boost numbers even more.
The challenge is in converting the casual fan to the committed fan, hence the focus on what us dedicated Nix fans consider irrelevant.
Improving,,on the up, a work in progress from Italiano and the Nix. Bring on the bathroom bling in '24! COYN!