Wellington Phoenix Men

Phoenix Ownership - Rob says FTFFA (Part 1)

3999 replies · 993,112 views Locked
over 13 years ago · edited about 5 years ago · History
mjp2 wrote:

 Possibly.  But anyone who got conned by 'marketing' into turning last week would want their money back.

There are adds in the paper, on the radio.  There is enough coverage.  The problem's the footy.

I agree that there is enough advertising, I just think that advertising is ineffective. Put a much more effective advert in all the places where there are ads at the moment, and the crowds will be much more likely to increase.

Yellow Fever - Misery loves company

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over 13 years ago · edited about 5 years ago · History
paullt wrote:
Jag wrote:
JonoNewton wrote:

Bopman: I would assume he is talking about the move from 

Back 4

Fenton, Muscat, Smith, Ifill

Huysegems Brockie 

To more of this

Back 4

Muscat Smith Lia

Ifill Huysegems Brockie

 

Problem is, this is a guy who I'm sure wouldn't have spent a lot of time even watching football before buying into the Nix. Now he's a tactical wizard?

No disrespect to any of them, but that midfield 3 doesn't exactly scream exciting, attractive, attacking football.

 

That midfield 3, probably the most uncreative in football

Jets.

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over 13 years ago · edited about 5 years ago · History
patrick478 wrote:
Hard News wrote:

I think Patrick's point is that the timeframes are for families to attend, but the advertising campaign is about making noise and foussed on the Fever.  The two don't really align.


Exactly this. The Nix obviously asked for lots of Sunday games when the draw was being made, as Sunday games have historically had our best attendances.  Clemengers have come on board and aimed the marketing at people like myself, namely students and young business people who want to have a good time singing and chanting. None of the advertising is aimed at the target market of the Sunday afternoon games, so the advertising is very ineffective. 

I'm tempted to go out on the street on Fever Friday next week, and rather than hand out flyers, just ask people if they know when the next Phoenix game is on. My hypothesis is that a large majority of Wellingtonians don't even know when the games are on, so it's going to be very hard to get them to buy a ticket to an event they don't know about.

Oi theft. I said that in a drunken post on Monday morning.

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over 13 years ago · edited about 5 years ago · History
aitkenmike wrote:

I worry about this as I think going to the football is habbit forming - if people don't know/have to actively find out when the game is they are less likely to go, whereas if (generally) there is football on every second weekend, people get to know when game weekend is.  Having the odd game here and there, and a month without football in the region (by the time two away games and the 'home' game away pass) means people will get out of the habit of attending.


As for instructing that better football is played by shifting to the more attractive 4-3-3, the less said the better.  Unless players change (or chequebook opens) King Canute might have more success.


yes, I have to agree with this... a very irregular Home time table won't be helped by playing more Home games somewhere else.. means the local fans will see even less.. and aren't the local fans the core?
And I would presume that most non-local fans (when games are being played in other towns) would be attracted to the football only if they think it's going to be exciting/entertaining

There is always angst and hysteria after a bad game/patch. People vowing never to watch again. But ultimately that shouldn't affect your core fan numbers. I mean, look at Ipswich Town.

(final edit) We need to breed core fans. 
IMG_0660.jpeg 950.07 KB
Rise up, Wellington!
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over 13 years ago · edited about 5 years ago · History
2ndBest wrote:
patrick478 wrote:
Hard News wrote:

I think Patrick's point is that the timeframes are for families to attend, but the advertising campaign is about making noise and foussed on the Fever.  The two don't really align.


Exactly this. The Nix obviously asked for lots of Sunday games when the draw was being made, as Sunday games have historically had our best attendances.  Clemengers have come on board and aimed the marketing at people like myself, namely students and young business people who want to have a good time singing and chanting. None of the advertising is aimed at the target market of the Sunday afternoon games, so the advertising is very ineffective. 

I'm tempted to go out on the street on Fever Friday next week, and rather than hand out flyers, just ask people if they know when the next Phoenix game is on. My hypothesis is that a large majority of Wellingtonians don't even know when the games are on, so it's going to be very hard to get them to buy a ticket to an event they don't know about.

Oi theft. I said that in a drunken post on Monday morning.

Oh. Ummm... guess there's two of us that can quiz people then.

Yellow Fever - Misery loves company

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over 13 years ago · edited about 5 years ago · History
Smithy wrote:

I have to admit, this is a pretty powerful demotivator for me as well.

Football teams aren't just an "entertainment product" that you can move around to "serve" to "new markets" and anyone who treats them as such may quickly find that their 6,000 genuine fans will drift away from them.

WOW One of the most telling posts i have seen in any of the threads on this subject.

Have to admit i feel the same way while i havnt spent anywhere near the money Welnix has.Since the Phoenix started i have spent thousands in season passes,merchandise,travelling to away games,number plate and the neccasary lubricant to oil a conservative Kiwis pipes.Plus turning down heaps of work so i can attend said games.I have not missed a home game at the stadium since we started and have defended them from all the negative comments from family,friends and others who are aware im a Phoenix tragic.

Congratulations Welnix you have succeded where others have failed in making me reconsider where i spend my entertainment dollars.

 

Maybe you should take a look at how the AFL are going to market their Anzac Day game at the stadium.They have openly said they want a team in Wellington and i for one would love that to happen.


GET YOUR SHIRTS OFF FOR THE BOYS

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over 13 years ago · edited about 5 years ago · History
patrick478 wrote:
mjp2 wrote:

 Possibly.  But anyone who got conned by 'marketing' into turning last week would want their money back.

There are adds in the paper, on the radio.  There is enough coverage.  The problem's the footy.

I agree that there is enough advertising, I just think that advertising is ineffective. Put a much more effective advert in all the places where there are ads at the moment, and the crowds will be much more likely to increase.

Social media is heavily under utilised also. The HAL page is how the Nix page should be. Big BOLD updates everyday, photos, questions to the fans etc.... I only found out about the design our third kit on this forum, I didnt see chit on the facebook and im on there a bit. All they seem to post from what Ive seen is score updates, and even then the HAL page are way more effective in their approach constantly engaging facebook users and asking for thoughts
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over 13 years ago · edited about 5 years ago · History
AJ13 wrote:
patrick478 wrote:
mjp2 wrote:

 Possibly.  But anyone who got conned by 'marketing' into turning last week would want their money back.

There are adds in the paper, on the radio.  There is enough coverage.  The problem's the footy.

I agree that there is enough advertising, I just think that advertising is ineffective. Put a much more effective advert in all the places where there are ads at the moment, and the crowds will be much more likely to increase.

Social media is heavily under utilised also. The HAL page is how the Nix page should be. Big BOLD updates everyday, photos, questions to the fans etc.... I only found out about the design our third kit on this forum, I didnt see chit on the facebook and im on there a bit. All they seem to post from what Ive seen is score updates, and even then the HAL page are way more effective in their approach constantly engaging facebook users and asking for thoughts

A great example of how to run the social media is Perth. They are constantly posting behind the scenes photo's, and continually posting the latest news about players injuries etc. 

Yellow Fever - Misery loves company

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over 13 years ago · edited about 5 years ago · History
ballane wrote:
Smithy wrote:

I have to admit, this is a pretty powerful demotivator for me as well.

Football teams aren't just an "entertainment product" that you can move around to "serve" to "new markets" and anyone who treats them as such may quickly find that their 6,000 genuine fans will drift away from them.

WOW One of the most telling posts i have seen in any of the threads on this subject.

Have to admit i feel the same way while i havnt spent anywhere near the money Welnix has.Since the Phoenix started i have spent thousands in season passes,merchandise,travelling to away games,number plate and the neccasary lubricant to oil a conservative Kiwis pipes.Plus turning down heaps of work so i can attend said games.I have not missed a home game at the stadium since we started and have defended them from all the negative comments from family,friends and others who are aware im a Phoenix tragic.

Congratulations Welnix you have succeded where others have failed in making me reconsider where i spend my entertainment dollars.

 

Maybe you should take a look at how the AFL are going to market their Anzac Day game at the stadium.They have openly said they want a team in Wellington and i for one would love that to happen.


i am with you on this ballane i too have not spent as much as welnix but have spent thousands on merch and petrol to get to wellington, i have missed 2 games at the stadium since season one. i do not even live in wellington and i am against this move by the owners. i realise they need to make money but home is where the heart is, two home games a season away is plenty for me
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over 13 years ago · edited about 5 years ago · History

Strictly speaking we have one home game away this season - Akld.

The Dunedin game is the regional development one.

I think last time when we were facing the prospect of more away games, after my apoplectic posts I conceded to two games away MAX. This long term intention to have a third of the games away is really a kick in the teeth.


Merry Christmas Welnix - you bunch of grinches.



  

"Phoenix till they lose"

Posting 97% bollox, 8% lies and 3.658% genuine opinion. 

Genuine opinion: FTFFA

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over 13 years ago · edited about 5 years ago · History
Junior82 wrote:

Strictly speaking we have one home game away this season - Akld.

The Dunedin game is the regional development one.

I think last time when we were facing the prospect of more away games, after my apoplectic posts I conceded to two games away MAX. This long term intention to have a third of the games away is really a kick in the teeth.

Merry Christmas Welnix - you bunch of grinches.



Sob
ffs they took on a club that was loosing $2m a year
if the, say, 1000 odd Yellow Fever dudes dished out an EXTRA $2000 each a year the club would break even
who's the grinch
the guys putting up the cash and time to try and make this work or you lot moaning about one extra game away
lols get over it you sad sacks
if they can play some better football the crowds will come up and this may all blow away
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over 13 years ago · edited about 5 years ago · History
mjp2 wrote:

if they can play some better football the crowds will come up and this may all blow away

 No it wont. Welnix stated today that they are going to take more games away, no matter what the crowds in Welly do for the rest of the season.

Yellow Fever - Misery loves company

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over 13 years ago · edited about 5 years ago · History
mjp2 wrote:
Junior82 wrote:

Strictly speaking we have one home game away this season - Akld.

The Dunedin game is the regional development one.

I think last time when we were facing the prospect of more away games, after my apoplectic posts I conceded to two games away MAX. This long term intention to have a third of the games away is really a kick in the teeth.

Merry Christmas Welnix - you bunch of grinches.



Sob
ffs they took on a club that was loosing $2m a year
if the, say, 1000 odd Yellow Fever dudes dished out an EXTRA $2000 each a year the club would break even
who's the grinch
the guys putting up the cash and time to try and make this work or you lot moaning about one extra game away
lols get over it you sad sacks
if they can play some better football the crowds will come up and this may all blow away
Are you serious if they thought they were going to be able to take over a club and return a profit they ARE in dreamland.The way the release read its more than one game anyway.As for try and make it work all we have had mostly is threats about taking games away and being told the money isnt there to spend on players.Yet we are expected to turn up, and its you who are kidding yourself along with Welnix if you think becoming the Travelling Phoenix will solve the problem.

 


GET YOUR SHIRTS OFF FOR THE BOYS

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over 13 years ago · edited about 5 years ago · History
holeinone wrote:
ballane wrote:

Smithy wrote:

I have to admit, this is a pretty powerful demotivator for me as well.

Football teams aren't just an "entertainment product" that you can move around to "serve" to "new markets" and anyone who treats them as such may quickly find that their 6,000 genuine fans will drift away from them.

WOW One of the most telling posts i have seen in any of the threads on this subject.

Have to admit i feel the same way while i havnt spent anywhere near the money Welnix has.Since the Phoenix started i have spent thousands in season passes,merchandise,travelling to away games,number plate and the neccasary lubricant to oil a conservative Kiwis pipes.Plus turning down heaps of work so i can attend said games.I have not missed a home game at the stadium since we started and have defended them from all the negative comments from family,friends and others who are aware im a Phoenix tragic.

Congratulations Welnix you have succeded where others have failed in making me reconsider where i spend my entertainment dollars.

 

Maybe you should take a look at how the AFL are going to market their Anzac Day game at the stadium.They have openly said they want a team in Wellington and i for one would love that to happen.


i am with you on this ballane i too have not spent as much as welnix but have spent thousands on merch and petrol to get to wellington, i have missed 2 games at the stadium since season one. i do not even live in wellington and i am against this move by the owners. i realise they need to make money but home is where the heart is, two home games a season away is plenty for me

Smithy [one of the spiritual leaders] 
Can understand .... but ! 

Socceroo/ Mariner / Whangarei

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over 13 years ago · edited about 5 years ago · History

From a Wellington football perspective taking another game or two away sucks

From a business point of view I can see the logic. Running a business is not a charity....its simple, earnings must be greater than expenses. If it makes the club more financially viable having three games on the road then so be it. I would hate to go through a another Terry style financial meltdown. We can't expect Welnix to keep bankrolling our leisure activities. Look whats happening at the Jets at the moment when you rely on the largeness of rich dudes...it can all come tumbling down very quickly.

A question?

Over the last week we have had several journalists going on about how the Nix needing 10,000 people a match to break even. My understanding is the new TV deal pays all the players wages. Morrison said this is a financial game changer. So obviously when the new deal kicks in we DO NOT NEED 10,000 to break even....true??????

If that is the case then can someone tell the journalists to shut the F**k up and get their facts right!

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over 13 years ago · edited about 5 years ago · History


Although they have dropped the ticket prices this year. So that would raise the figure again.

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over 13 years ago · edited about 5 years ago · History

But the business case doesn't stack up.  If you make it a regular event then the novelty value is gone and those crowds will return to Wellington sized crowds.  As already stated, Christchurch dropped of 5k between two games, Dunedin 10k.

Every chance this will cost more money (travel, accomadation, venues) and alienate the fan base they have.  There is highly unlikely to be any win in this for them.

How's my driving? - Whine here

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over 13 years ago · edited about 5 years ago · History

isnt the break even thing just to do with venue hire or not?? 


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over 13 years ago · edited about 5 years ago · History

More games out of town 3 less memberships. Simple - if I have to watch 4 home games on TV they just become away games and sway the % of away game to home games and reduce drawcard of live football.

  Supporter For Ever - Keep The Faith - Foundation Member - Never Lets FAX Get In The Way Of A Good Yarn

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over 13 years ago · edited about 5 years ago · History
austin10 wrote:

From a Wellington football perspective taking another game or two away sucks

From a business point of view I can see the logic. Running a business is not a charity....its simple, earnings must be greater than expenses. If it makes the club more financially viable having three games on the road then so be it. I would hate to go through a another Terry style financial meltdown. We can't expect Welnix to keep bankrolling our leisure activities. Look whats happening at the Jets at the moment when you rely on the largeness of rich dudes...it can all come tumbling down very quickly.

A question?

Over the last week we have had several journalists going on about how the Nix needing 10,000 people a match to break even. My understanding is the new TV deal pays all the players wages. Morrison said this is a financial game changer. So obviously when the new deal kicks in we DO NOT NEED 10,000 to break even....true??????

If that is the case then can someone tell the journalists to shut the F**k up and get their facts right!



Yes, I agree re TV deal and that is part of why I think the away 'home' games MAY not be an issue - IF we can get the on-field improving.
But I am not going to begrudge Welnix taking a few games out of town.  IF the 'Nix are playing well, then a game in Auckland before Xmas when the weather is more shark in Wgtn may draw a much more decent crowd than at home.  An extra 5000*$20= $100k.  Versus maybe $10k costs max flying the squad in and out.  And they might potentially pull an extra 10k crowd if it is a one off each year and the 'Nix are a crack team to see.
Do that twice a year at Chch/Auck say and thats $200k-$400k and if the TV deal funds most of the club player costs that is $200-400k into the acadamies.

My guess is with either 13 or 14 home games in a 27 game season we'd only have the two more games away in a year we have the extra home game.  So ten games at home likely either way.  But sure, I'd like to see it only two games away.  If the crowds pick up in Welly we'd have a chance of that.

5,000 turning up to the stadium is not a viable footy team, from a finance or footy perspective. 

A couple of games away won't solve it alone, but it's not unreasonable for Welnix to consider.  And if it puts $200-$400k into football acadamies or other footy promotion in NZ then maybe the loyal wellington base should support that.

To make Phoenix a strong team I'd want at least 10k crowds at home, regardless of the financial side.

Two separate issues there - away games potentially helping to finance the game, and getting decent home crowds.  But both require an improved on-field game imo.
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over 13 years ago · edited about 5 years ago · History
patrick478 wrote:
AJ13 wrote:
patrick478 wrote:
mjp2 wrote:

 Possibly.  But anyone who got conned by 'marketing' into turning last week would want their money back.

There are adds in the paper, on the radio.  There is enough coverage.  The problem's the footy.

I agree that there is enough advertising, I just think that advertising is ineffective. Put a much more effective advert in all the places where there are ads at the moment, and the crowds will be much more likely to increase.

Social media is heavily under utilised also. The HAL page is how the Nix page should be. Big BOLD updates everyday, photos, questions to the fans etc.... I only found out about the design our third kit on this forum, I didnt see chit on the facebook and im on there a bit. All they seem to post from what Ive seen is score updates, and even then the HAL page are way more effective in their approach constantly engaging facebook users and asking for thoughts

A great example of how to run the social media is Perth. They are constantly posting behind the scenes photo's, and continually posting the latest news about players injuries etc. 

no problem with all of that

my point was, however, that better marketing is NOT going to pick up crowds consistently to 10k.  The on-field needs to do the job.
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over 13 years ago · edited about 5 years ago · History


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over 13 years ago · edited about 5 years ago · History
patrick478 wrote:
mjp2 wrote:

if they can play some better football the crowds will come up and this may all blow away

 No it wont. Welnix stated today that they are going to take more games away, no matter what the crowds in Welly do for the rest of the season.


Read the article next time mjp2.


"Phoenix till they lose"

Posting 97% bollox, 8% lies and 3.658% genuine opinion. 

Genuine opinion: FTFFA

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over 13 years ago · edited about 5 years ago · History
Bullion wrote:



Do you have stats for crowd trends over a season?  If we do our late season surge in points does that correlate with increase in crowds ?


"Phoenix till they lose"

Posting 97% bollox, 8% lies and 3.658% genuine opinion. 

Genuine opinion: FTFFA

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over 13 years ago · edited about 5 years ago · History
Junior82 wrote:
patrick478 wrote:
mjp2 wrote:

if they can play some better football the crowds will come up and this may all blow away

 No it wont. Welnix stated today that they are going to take more games away, no matter what the crowds in Welly do for the rest of the season.


Read the article next time mjp2.



lols
I don't believe everything I read

What I am saying is that things may change if crowds pick up overall

sure that may be their current thinking, but that's no guarantee that's what will eventually happen

true to form you are good with the quick but vacant and self-ego pumping response

pull your sulky head in <smiley emoticon><up you fingers emoticon><wink emoticon>
"and this MAY all blow away"

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over 13 years ago · edited about 5 years ago · History


 

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over 13 years ago · edited about 5 years ago · History
Hard News wrote:

But the business case doesn't stack up.  If you make it a regular event then the novelty value is gone and those crowds will return to Wellington sized crowds.  As already stated, Christchurch dropped of 5k between two games, Dunedin 10k.

Every chance this will cost more money (travel, accomadation, venues) and alienate the fan base they have.  There is highly unlikely to be any win in this for them.


so so this, what part of novelty is lost on the wel nix crowd? The 20,000 at chch, auckland ect are simply cos it's one game a season, not two or three.

Queenslander 3x a year.

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over 13 years ago · edited about 5 years ago · History
theprof wrote:
Hard News wrote:

But the business case doesn't stack up.  If you make it a regular event then the novelty value is gone and those crowds will return to Wellington sized crowds.  As already stated, Christchurch dropped of 5k between two games, Dunedin 10k.

Every chance this will cost more money (travel, accomadation, venues) and alienate the fan base they have.  There is highly unlikely to be any win in this for them.


so so this, what part of novelty is lost on the wel nix crowd? The 20,000 at chch, auckland ect are simply cos it's one game a season, not two or three.
Would also be very interesting to find out how many freebies and cheap tickets  were given away.Because if some of the stories i have heard from friends are true.Then maybe if the same things  were put in place for us down here just maybe we also would have increased numbers.

GET YOUR SHIRTS OFF FOR THE BOYS

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over 13 years ago · edited about 5 years ago · History
theprof wrote:

 The 20,000 at chch, auckland ect are simply cos it's one game a season, not two or three.


I also keep hearing about the 15K at Dunedin, this was only because it was the FIRST major event at the new stadium (I'd be keen to find out how many people actually paid for their tickets, rather than receiving comps from the council). The A-League game played a few months later got a crowd of 4628, but the press never mention this.
I spend thousands of dollars each year taking my family to games all over the country & in Australia. Each away "home" game' it usually costs well over $1000, if they take more games away from Wellington, am I going to spend another 2-4K watching home games? Am I f**k, I will go & watch another game in Aus, as it will be cheaper.
We are the WELLINGTON Phoenix, that is what Wel(lington)(Phoe)nix bought into, & if they expect to make a profit after 1 year, they have their heads up their arses. 
 May be they should have read this before commiting;

My favourite line is on page 361;
"the best way to make a small fortune is to have a large fortune & buy a sports franchise"
I am a PASSIONATE Phoenix fan, but this whole approach by Welnix has started to take the edge off. Where is your loyalty to the faithful? don't victimize them, & dont expect the Fever Zone to be a major draw card (although it will be worth the admission price to watch us on the 22nd!). People like Patrick, News , 2nd Best, Smithy, El Grap, Chelski Liz etc (possibly Feverish ?, although I doubt it!) do a shark load of promotion for the club in their "spare time", & they are a damn sight more effective than the marketing department we currently have.
Welnix need to target a wider demographic than they currently do, they also need to leave tactical decisions to the coaching staff, they need to spend some money on a Marquee player in the January transfer window,  Gareth needs to come into The Pub & come back into the FZ  (& he needs to have a shave, it's not f**king MOvember anymore)

Rant over...........................................................................................................................Pinot Gris finished!

So come on the fever sing,

we know we're gonna win.

Yellow Fever will sing, when we're at home

This is our home, we want to stay h-o-o-ome.

We're the WELLINGTON Phoenix, 

Listen, David Dome,


& Welnix, & Welnix & Welnix




We're the WELLINGTON Phoenix

And this is our Home

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over 13 years ago · edited about 5 years ago · History

Thats the one thing you could not knock El Tel and Tony P for. They knew their target audience and how to get them along.

Grumpy old bastard alert

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over 13 years ago · edited about 5 years ago · History
mjp2 wrote:
Junior82 wrote:
patrick478 wrote:
mjp2 wrote:

if they can play some better football the crowds will come up and this may all blow away

 No it wont. Welnix stated today that they are going to take more games away, no matter what the crowds in Welly do for the rest of the season.


Read the article next time mjp2.



lols
I don't believe everything I read

What I am saying is that things may change if crowds pick up overall

sure that may be their current thinking, but that's no guarantee that's what will eventually happen

true to form you are good with the quick but vacant and self-ego pumping response

pull your sulky head in <smiley emoticon><up you fingers emoticon><wink emoticon>
"and this MAY all blow away"

Brevity is better than bullshark. 


"Phoenix till they lose"

Posting 97% bollox, 8% lies and 3.658% genuine opinion. 

Genuine opinion: FTFFA

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over 13 years ago · edited about 5 years ago · History
Junior82 wrote:

 



Loving the emoticons J82........................................................you are so immature! 

We're the WELLINGTON Phoenix

And this is our Home

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over 13 years ago · edited about 5 years ago · History

You know me so well!

(self-ego pumping post #13,901) 

"Phoenix till they lose"

Posting 97% bollox, 8% lies and 3.658% genuine opinion. 

Genuine opinion: FTFFA

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over 13 years ago · edited about 5 years ago · History
Jeff Vader wrote:

Thats the one thing you could not knock El Tel and Tony P for. They knew their target audience and how to get them along.


(this should have been a Yellow Fever T )

We're the WELLINGTON Phoenix

And this is our Home

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over 13 years ago · edited about 5 years ago · History
Hard News wrote:

I think Patrick's point is that the timeframes are for families to attend, but the advertising campaign is about making noise and foussed on the Fever.  The two don't really align.



What's wrong with Sunday games anyway?

I wish everyday was like sunday.

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over 13 years ago · edited about 5 years ago · History

 Sunday games do leave less option for kick-on although 2ndBest and I <3 Nix did manage a 04:00 finish on Monday morning.

How's my driving? - Whine here

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over 13 years ago · edited about 5 years ago · History
terminator_x wrote:
Hard News wrote:

I think Patrick's point is that the timeframes are for families to attend, but the advertising campaign is about making noise and foussed on the Fever.  The two don't really align.



What's wrong with Sunday games anyway?

I wish everyday was like sunday.


You mean quiet and without colour?
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over 13 years ago · edited about 5 years ago · History
Hard News wrote:

 Sunday games do leave less option for kick-on although 2ndBest and I <3 Nix did manage a 04:00 finish on Monday morning.

Naughty Threesome ???

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over 13 years ago · edited about 5 years ago · History
sanday wrote:
terminator_x wrote:
Hard News wrote:

I think Patrick's point is that the timeframes are for families to attend, but the advertising campaign is about making noise and foussed on the Fever.  The two don't really align.



What's wrong with Sunday games anyway?

I wish everyday was like sunday.


You mean quiet and without colour?


I mean we should start marketing to specific groups.

We could have a campaign that says "You're the one for me fatty"

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