2014/15 Season Memberships

Here's a mystery

I got a ticket posted to me on the 24th of June 2014  it was one ticket for Phoenix V's Melbourne Victory for Sunday the 30th of October 2011,KO 4.30pm  kind of weird and what's stranger is that it has the HUAWEI logo on it  ,pretty sure their sponsorship started after that ?

The other thing is that I'm a member so don't need tickets sent to me although it was for my YF seat number ?is this the Twilight Zone ?has this happened to anyone else ?

Indeed the Twilight Zone is as good as any explanation. You've basically received a transdimensional football ticket.

In a universe/time line not that far removed, (we actually played the Victory that day so it's close, I'd say three universes across??), you are not a member but merely a casual fairweather supporter.

The only advice I can give you is to keep an eye out for an anomalies in time and space. These anomalies will center on the ticket as it does not belong in this universe. If you are lucking to spot a dimensional vortex/time storm look for a gateway. This could take the form of a door, a place, an object or even an idea, but you'll know it when you see it. 

Jump through the gateway and follow the eldritch paths, but you must ignore the weird hooting, flapping butterfly like creatures that live in the transdimensional pathways, follow until you reach the home of the ticket.

There seek yourself other self out and give him/her/it a good slap, a couple of "who are yas' and tell "it" to get a friggin season ticket the friggin alternative you plastic.

Also see if Ifill is injured or not, if not kidnapp him.

I agree

Basically they put it on the memo board every game day. And most of the drivers can't read (or are too lazy to do so)

Probably like the noticeboards and "All Staff" emails at my work pretty much ignored by 90% of the staff rendering them pointless

Not to mention Metlinks interpretation of 'Game day' is actually only after 12pm. Last year i caught a bus to town in the morning knowing i had stuff to get done before the game. Bus driver who had no idea the game was on radioed the depo who told him it was only after 12pm free travel. Load of Bollocks

Just saw on Facebook that we've apparently only sold 1000 season tickets?

That's pretty grim.

Saying that, I haven't got mine yet as the season still seems so far away. Maybe others the same.

This coming season do we still get $10 parking under the stadium if we arrive 60 minutes or more early?

That was a real benefit last season. Will email them shortly.

2014/15 note MV & WSW have only been on sale for less than a week ... does anyone have the Nix memberships sold to date ..

Adelaide United: 4,200
Brisbane Roar: 8,064
Central Coast Mariners: 2,000
Melbourne City: 5,775
Melbourne Victory: 8,765
Newcastle Jets: 3,260
Perth Glory : 2,500
Sydney FC: 4,000
Wellington Phoenix:
Western Sydney Wanderer: 5,800

Total 44,364

Last Year on 25 July 2013 for the 2013 /14 season

Adelaide - 3,200
Brisbane - 3,000
Central Coast - 2,542
Heart - 2,697
Newcastle -5,000(nearly 6,000)
Perth -
Sydney - 3,022
Victory - 11,006
Wellington - 2,100
West Sydney - 13,000

Total 45,567

Total memberships in the 2013 / 14 season 

Adelaide United: 6,415
Brisbane Roar: 8,100
Central Coast Mariners: 5,960
Melbourne Heart: 7,307
Melbourne Victory: 22,021
Newcastle Jets: 10,115
Perth Glory : 5,000
Sydney FC: 10,658
Wellington Phoenix: 3,500
Western Sydney Wanderers: 16,904

TOTAL: 94,520

Still havent bought mine yet either, will eventually get around to it. Don't care if i end up paying $30 more (or whatever) than I would've if i got in on the early bird pricing.

Am sure I read somewhere it was only 1k

Do season ticket totals include those who buy one of those six ticket flexi memberships? They do right?

One thing I would do if I was in charge of the Phoenix, make all season tickets a single price.  So you could buy season ticket for gold seats for the same price as behind the goals.  Massively simplify the message and the pricing structure

that's an awful idea. Makes the cheapest tickets more expensive for the consumer (so less people buy),and you don't maximise your revenue from those willing to pay a bit more (though why people do, I will never know). 

(1) Should have been clear.  I'd sell all season tickets at Bronze Price (or whatever the cheapest price is).  Acknowledge that realistically you can sit wherever you want anyway.  The aim is to sell more overall not average out the price.  

(2) Correct, it's a trade off designed to sell more tickets and improve crowds across the season.  I doubt they sell very many silver or gold memberships anyway so why not go the whole hog and do away with them?

I've always believed there is a point at about 8.500k, maybe 9.000k where crowds start to have a feed back effect.  Above that you get an atmosphere and that brings more people to the matches.  Below that, it's dire and we have to think about how to push those crowds up.  This is just another method to try and sell more memberships 

you'd have a point if we currently sold bronze memberships out, but we don't. 

Therefore all you'd do by lowering all prices to bronze is get less money from those willing to pay the previous gold or silver prices. 

It wouldn't cause you to sell more memberships, and would make you less money. 

Best analogy I can think of is that It'd be kind of like an airline lowering all their first class fares to economy class prices. 

I have always felt the membership/season ticket package is far too complicated.  I'd also do away with the season ticket vs members distinction (anyone who buys a ticket to every game is engaged enough to be a "member" in my eyes).  Getting people to pay more seems weird to me and I still don't understand the difference

They are currently advertising 4 different package options, with multiple benefits which all add up to basically the same thing (tickets to a football match) - within each of those packages there are 4 options:

- premium club membership

- season ticket

- nix 6 flexi pass

- club membership

If you could cut this down to Adult/Child/Family price - season ticket $250/$125/$300 let's say, do you not think that it would be far easier to sell that??

nope, you're capturing more surplus through tiered pricing. It's better for the consumer as well as the nix. For the same reasons I listed above.

With only 10 games at westpac last season I did have a worry that the 6 game pass would cannibalise the main season pass, but they keep offering it every year so I guess it doesn't. It should work even better this year. 

I agree the whole club membership thing is unnecessarily confusing. So you could probably get rid of those two, or make it clearer/simpler - like how they used to call it an out of town membership. 

How so?

You're ignoring my point which is that being able to advertise a single price is a powerful marketing tool for the club

doesn't "season memberships from $x" have the same effect without losing out on a bunch of money? 

It does until you send them to the page to buy the thing and there's 18 different options!

Are people really going to not buy tickets because there are too many options??

Wholeheartedly agree on scrapping the membership and calling it an out-of-towner or whatever. After two years I still don't understand what it is or what it's trying to achieve (other than a bit of extra coin from those who are happy to spend it)... actually that's probably it.

Agree with more simplified pricing.

Make it more clear in the advertising what you are actually getting. I think if it was clear to people a season ticket averaged out to $x amount per game, and you will save $x amount on walk up we might get more traction.

As you say jamesdean, it's fairly complicated when you go to the page - multiple options, having to create an account, not that easy to find the prices.

Also Tegal, I don't think your analogy of first class and economy really works - the difference between those 2 levels of service is vast. The only difference between gold and bronze at the stadium is the view and IMO the gold seat view isn't that great anyway!

But why take away the option for people to give you more money? Nobody is going to go to the season membership page and go "there are too many options, forget it". 

As for the airline analogy, the idea was that they're both essentially offering the same thing - a seat on a plane going to a destination vs a seat at a football game. The difference in service is greater in first class, as is the better view at halfway at the football. The point is they both capture a market of people willing to pay more money, and allows them to do so. 

And I do like your idea steve-o of really pushing how much a basic season pass is per game "basic season memberships work out at about $x per game!". Simplifying the process is also a good idea, ticketek can make it complicated at the best of times. 

I also agree they could make things like the club membership clearer. But if you get rid of them, all you're doing is taking away the opportunity for someone to give you money. 

Doesn't seem like good business.

Yes. It is way too complicated, way too confusing, and intimidating. Too hard.

Wonder how people cope at the supermarket then.

At the supermarket the items are there in front of you and you don't have to go create an account at the front desk before you can buy anything.

If ticketek was a supermarket...

I would have thought that seating in the mid section is always more expensive for sporting events?

The analogy is fine - for airlines it's comfort/service, for sports its the view.

So you agree its the process that's the problem, not the variety of options (the tiered pricing)?

Partly. The process is clumsy, which makes it worse. However I am a great fan of usability. Don't Make Me Think by Steve Krug (see http://www.sensible.com/). If I have to stop and work out what the offer is, or even how many options there are, or how they differ, then it's poorly presented.

Some people will give up.

There should not be options unless it is crystal clear to the user why they are there and what they entail. 

And it is not, currently.

It's too hard to understand the offer, it's value, the differences... AND it is too hard to purchase if you do work it out.

I'm also still confused about season ticket holders vs members. It's a weird distinction imo.

what is so hard to work out about bronze, silver and gold pricing that causes masses of people to not buy a season pass?

I agree bwtcf, that they could always present them better. Ticketek generally do a crap job, their process is difficult and their website is sometimes hard to coordinate. On top of that they usually manage to screw something up along the way. 

Club memberships are poorly presented as to exactly what they are. Improvement is needed there.

None of this justifies taking away tiered pricing, which captures people's different willingness to pay different prices. 

Keep the pricing and options, but present them more clearly and make the process of buying them simpler. 

If you take away tiered pricing you can market the thing easier, IMO.

I'm not saying tiered pricing stops hoards of people buying tickets either, as there are still plenty left at the bottom price anyway.

Over simplification of the whole thing is needed I think. Ticketek don't really help matters.

So if we get rid of tiered pricing:

it won't get extra people buying memberships (as it doesn't stop hoards of people buying them currently). 

It will mean those willing to pay more won't be able to, so the club loses money.