I've been thinking next season it would be great to fill the stadium for a
game. Optimistic... maybe? Possible.. Why Not?
Given that we would need not only the football community to support it but
also the general public some serious thinking outside the square is in order
and crafty marketing to get the bums on seats.
Some possible ideas to target the general public to come along:
- Some type of Guinness world record attempt, strong global / local media
coverage.
- Match profits to charity, patrons attendance to back a cause not just club.
- Maybe donation only entry.
- Buy one entry get one free.
- Brand the event on the basis of the family day out / bouncing castles / off
field events.
- Local / NZ bands at half time or concert after match, additional draw card.
- Stalls on the concourse outside venue, like a market.. International Food, maybe?
- Fireworks display ( Funded by corporate sponsorship )
- Premium seats sold in blocks as a corporate event.
- Celebrity game post match.
- Promote the event as “Be a Wellingtonian” wear yellow for a good cause or
similar.
Lets get talking, make something happen.
Really good ideas Rotamota. Last time we filled the stadium though, it was because we were winning - like we were winning a lot. We got on such a hot winning trot that we filled the ground in the playoffs. When we start winning again, and get a home final or two - we will fill the stadium, again. Sad but true. But it's not Manchester here.
Hurricanes may be in the same boat shortly. Poor first up home crowd, loss away from home, and if they lose to Crusaders this week, they will be in early season crowd trouble. This town won't tolerate losers any more. Simple.